🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
✕
Login
Home
News
Messages
Startup Showcase
Trackers
Premium
Premium Content
Jobs
Notifications
Settings
Try our Valuation Calculator →
Log In
News on Medial
Zomato renames ‘pure veg’ mode to ‘veg only’ amid social media row
Economic Times
·
1y ago
Medial
Zomato has changed its "pure veg" mode to "veg only" mode following backlash on social media. The company came under criticism for using the term "pure veg" and having delivery personnel wear green uniforms to transport vegetarian food, with concerns raised about community and caste-based discrimination. Zomato responded by removing the green uniforms and ensuring that delivery partners will not be discriminated against based on any criteria. The new veg-only mode will be available for users next week and will gradually be rolled out nationwide. Zomato aims to tap into the large market of vegetarian consumers in India.
View Source
Related News
Have 75% veg orders, the decision for 'pure veg' came after survey: Zomato CEO
Livemint
·
1y ago
Medial
Zomato founder-CEO Deepinder Goyal explained why the company launched a "pure veg" fleet. Market research revealed that a majority of respondents, particularly older individuals, preferred veg-only options for spiritual reasons. The decision faced backlash on social media, prompting Zomato to quickly rename the fleet as "veg only" instead of "pure veg". Goyal clarified that the move wasn't motivated by religion or caste, but rather by customers' spiritual beliefs and a desire to avoid causing harm. Approximately 25% of Zomato's customers are vegetarian, with 65% of overall orders being vegetarian dishes.
View Source
Zomato launches separate fleet for pure vegetarian customers
IndianStartupNews
·
1y ago
Medial
Food delivery giant Zomato has launched the 'Pure Veg Fleet' and 'Pure Veg Mode' in response to the dietary preferences of India's large vegetarian population. 'Pure Veg Mode' filters out non-vegetarian restaurants on the Zomato app, making it easier for users to find purely vegetarian options. The 'Pure Veg Fleet' features green delivery boxes and ensures that vegetarian orders are exclusively handled and delivered by a dedicated fleet, preventing any mix-up with non-vegetarian meals. Zomato plans to introduce more specialized fleets to cater to specific customer needs in the future. The announcement has been well-received by netizens.
View Source
Zomato addresses dietary preferences with launch of “Pure Veg Mode” and “Pure Veg Fleet”
Thehindubusinessline
·
1y ago
Medial
Food delivery platform Zomato has introduced a dedicated fleet to cater to pure vegetarian orders through its new "Pure Veg" Mode. The company plans to roll out this feature nationwide in the coming weeks. Zomato's CEO, Deepinder Goyal, stated that India has the highest percentage of vegetarians globally, and these customers are particular about the handling and preparation of their food. The "Pure Veg Mode" will ensure that only vegetarian restaurants are included, with a separate delivery system for these orders. Zomato also plans to introduce specialized fleets in the future to meet various customer requirements.
View Source
'Being vegetarian in India feels like curse,' says Zomato user; flags 'veg mode' fee
Inshorts
·
7m ago
Medial
A Zomato user took to social media to share a screenshot showing Zomato charging ₹2 extra as "veg mode enablement fee". "Being a vegetarian in India these days feels like curse! Zomato's latest masterstroke—introducing an "extra charge" for the veg enablement fleet," he wrote. "Thanks, Zomato, for proving once again that being veg is now a luxury tax," he added.
View Source
Zomato launches ‘Pure Veg Mode’ for vegetarian customers
Economic Times
·
1y ago
Medial
Food-delivery platform Zomato has introduced a "Pure Veg Mode" and a "Pure Veg Fleet" option for customers with a strict vegetarian dietary preference. This feature will curate and exclusively display restaurants that serve only vegetarian food, excluding those that offer non-vegetarian options. The move is aimed at catering to the specific demands of vegetarian customers who are particular about how their food is prepared and handled. Zomato is also planning to launch specialized fleets for other customer needs, such as a cake delivery fleet with hydraulic balancers to prevent damage during transportation.
View Source
‘All riders will wear red’: Zomato rolls back green uniform for pure-veg fleet amid social media backlash
Economic Times
·
1y ago
Medial
Zomato has decided to remove the on-ground segregation of its fleet after facing backlash over its ‘Pure Veg Mode' service. The company had launched the service to cater to customers with a pure vegetarian preference, with a separate fleet wearing green uniforms. However, this move was criticized for promoting caste segregation. Zomato CEO Deepinder Goyal announced that all riders would now wear red uniforms, without any on-ground distinction. The decision was made to avoid any negative social repercussions and concerns about discrimination faced by customers in certain societies.
View Source
Telangana union chief questions Zomato's new 'Pure Veg Mode' move
Livemint
·
1y ago
Medial
Online food delivery platform Zomato recently introduced a 'Pure Veg Mode' and a 'Pure Veg Fleet' to cater to the needs of vegetarian customers. In response to this move, the Telangana Gig and Platform Workers Union (TGPWU) questioned whether Zomato would also filter out delivery workers who are vegetarian to exclusively serve this fleet. TGPWU's founder-president, Shaik Salauddin, emphasized the importance of customer feedback and raised concerns about potential discrimination based on caste, community, and religion. The union recalled a previous incident where Zomato supported a Muslim delivery person after a customer refused to accept their delivery.
View Source
We were on a Zoom call for 20 hours: Zomato CEO Deepinder Goyal on 'pure veg' controversy
Inshorts
·
1y ago
Medial
Speaking about the controversy over the announcement of a 'pure veg' food delivery service, Zomato CEO Deepinder Goyal said, "When we got the feedback, we...understood." "And we were on a Zoom call for the next 20 hours, just trying to fix anything that we needed to fix," he added. Several social media users had called the move casteist.
View Source
Will Discontinue Veg Fleet If There’re Negative Results: Zomato
Inc42
·
1y ago
Medial
Food delivery platform Zomato has launched a 'Pure Veg Fleet' to cater to customers with vegetarian dietary preferences. The move received mixed reactions on social media, with some users criticising the decision and others supporting it. Zomato CEO Deepinder Goyal defended the initiative, stating that sometimes food spills and smells from non-vegetarian orders could seep into vegetarian orders, necessitating the need to separate the fleets. Goyal also assured that the new fleet would not discriminate based on the delivery partners' dietary preferences and stated that the company would roll back the initiative if it received significant negative social repercussions.
View Source
Didn’t Expect An Uproar: Zomato CEO On Pure Veg Fleet
Inc42
·
1y ago
Medial
Shares of Zomato ended 1.7% lower after reaching a record high, as the controversy surrounding the launch of its "Pure Veg Fleet" continues. Zomato CEO, Deepinder Goyal, stated that the decision to launch the fleet was made based on a survey of over 1,600 people, with 72% supporting a "veg only" option. Goyal expressed surprise at the backlash, but mentioned that 80% of reactions were positive. Zomato had initially introduced green uniforms for the fleet, but later decided to remove the on-ground segregation based on color. Despite the controversy, Zomato's stock continues to perform well.
View Source
Trackers
Active Indian VC’s
OG Capital
Email
With a hands-on approach, OG Capital aims to invest in over 20 promising...
Accel Partners
Email
Early and growth-stage investments in disruptive technology companies with...
Blume
Email
Early-stage venture capital firm investing in technology startups in India. Focus on...
Access All Trackers
Startup Showcase Winners
June 2025
Buddy
Helping your parents when you are miles away
BiteStop
The Pit Stop Your Cravings Deserve
Bloomer
The next generation E-commerce platform
Enter Ongoing Startup Showcase
Top Users
Trending News on Medial
Download the medial app to read full posts, comements and news.
Go to Medial App
Not Now
Know everything that’s happening in the startup ecosystem, first.
Enable Notifications?
No, thanks
Count me in
/indianstartupnews/media/agency_attachments/s1FnhAYONODoxNkoC8xA.png)
