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Zomato launches separate fleet for pure vegetarian customers
IndianStartupNews
·
1y ago
Medial
Food delivery giant Zomato has launched the 'Pure Veg Fleet' and 'Pure Veg Mode' in response to the dietary preferences of India's large vegetarian population. 'Pure Veg Mode' filters out non-vegetarian restaurants on the Zomato app, making it easier for users to find purely vegetarian options. The 'Pure Veg Fleet' features green delivery boxes and ensures that vegetarian orders are exclusively handled and delivered by a dedicated fleet, preventing any mix-up with non-vegetarian meals. Zomato plans to introduce more specialized fleets to cater to specific customer needs in the future. The announcement has been well-received by netizens.
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Related News
Zomato launches ‘Pure Veg Mode’ for vegetarian customers
Economic Times
·
1y ago
Medial
Food-delivery platform Zomato has introduced a "Pure Veg Mode" and a "Pure Veg Fleet" option for customers with a strict vegetarian dietary preference. This feature will curate and exclusively display restaurants that serve only vegetarian food, excluding those that offer non-vegetarian options. The move is aimed at catering to the specific demands of vegetarian customers who are particular about how their food is prepared and handled. Zomato is also planning to launch specialized fleets for other customer needs, such as a cake delivery fleet with hydraulic balancers to prevent damage during transportation.
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‘All riders will wear red’: Zomato rolls back green uniform for pure-veg fleet amid social media backlash
Economic Times
·
1y ago
Medial
Zomato has decided to remove the on-ground segregation of its fleet after facing backlash over its ‘Pure Veg Mode' service. The company had launched the service to cater to customers with a pure vegetarian preference, with a separate fleet wearing green uniforms. However, this move was criticized for promoting caste segregation. Zomato CEO Deepinder Goyal announced that all riders would now wear red uniforms, without any on-ground distinction. The decision was made to avoid any negative social repercussions and concerns about discrimination faced by customers in certain societies.
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Zomato addresses dietary preferences with launch of “Pure Veg Mode” and “Pure Veg Fleet”
Thehindubusinessline
·
1y ago
Medial
Food delivery platform Zomato has introduced a dedicated fleet to cater to pure vegetarian orders through its new "Pure Veg" Mode. The company plans to roll out this feature nationwide in the coming weeks. Zomato's CEO, Deepinder Goyal, stated that India has the highest percentage of vegetarians globally, and these customers are particular about the handling and preparation of their food. The "Pure Veg Mode" will ensure that only vegetarian restaurants are included, with a separate delivery system for these orders. Zomato also plans to introduce specialized fleets in the future to meet various customer requirements.
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Will Discontinue Veg Fleet If There’re Negative Results: Zomato
Inc42
·
1y ago
Medial
Food delivery platform Zomato has launched a 'Pure Veg Fleet' to cater to customers with vegetarian dietary preferences. The move received mixed reactions on social media, with some users criticising the decision and others supporting it. Zomato CEO Deepinder Goyal defended the initiative, stating that sometimes food spills and smells from non-vegetarian orders could seep into vegetarian orders, necessitating the need to separate the fleets. Goyal also assured that the new fleet would not discriminate based on the delivery partners' dietary preferences and stated that the company would roll back the initiative if it received significant negative social repercussions.
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Have 75% veg orders, the decision for 'pure veg' came after survey: Zomato CEO
Livemint
·
1y ago
Medial
Zomato founder-CEO Deepinder Goyal explained why the company launched a "pure veg" fleet. Market research revealed that a majority of respondents, particularly older individuals, preferred veg-only options for spiritual reasons. The decision faced backlash on social media, prompting Zomato to quickly rename the fleet as "veg only" instead of "pure veg". Goyal clarified that the move wasn't motivated by religion or caste, but rather by customers' spiritual beliefs and a desire to avoid causing harm. Approximately 25% of Zomato's customers are vegetarian, with 65% of overall orders being vegetarian dishes.
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Ad isn’t created by us or any affiliate: Swiggy on viral post taking dig on Zomato pure veg fleet
Economic Times
·
1y ago
Medial
Swiggy has clarified that a viral advertisement targeting rival Zomato is not an authentic ad created by Swiggy or its affiliates. The ad, mocking Zomato's "pure veg" fleet, claimed that Swiggy's delivery fleet does not reveal customers' dietary preferences and does not have to pay for life insurance against mob attacks. Zomato faced backlash for introducing a separate vegetarian fleet, leading CEO Deepinder Goyal to announce the removal of on-ground segregation using the color green. Critics argued that this decision could perpetuate caste segregation and create complications with landlords and housing associations.
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Telangana union chief questions Zomato's new 'Pure Veg Mode' move
Livemint
·
1y ago
Medial
Online food delivery platform Zomato recently introduced a 'Pure Veg Mode' and a 'Pure Veg Fleet' to cater to the needs of vegetarian customers. In response to this move, the Telangana Gig and Platform Workers Union (TGPWU) questioned whether Zomato would also filter out delivery workers who are vegetarian to exclusively serve this fleet. TGPWU's founder-president, Shaik Salauddin, emphasized the importance of customer feedback and raised concerns about potential discrimination based on caste, community, and religion. The union recalled a previous incident where Zomato supported a Muslim delivery person after a customer refused to accept their delivery.
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Zomato Pure Veg Row: Zoom call for 20 hours happened after announcement, says CE
Livemint
·
1y ago
Medial
Zomato's "pure veg" food delivery service, which exclusively enlisted restaurants offering vegetarian cuisine, faced backlash and caused a 20-hour Zoom discussion among top executives. The announcement led to concerns over potential discrimination and complications arising from different color schemes for vegetarian and non-vegetarian orders. As a result, Zomato removed the proposed separate green uniform initiative and clarified that the service would be indicated on the app but delivery partners would continue to wear the familiar red uniform. CEO Deepinder Goyal expressed gratitude for the feedback and emphasized that the service was based on dietary preferences, not religious or caste-related biases.
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Zomato pure-veg fleet: reasons for the outcry
Livemint
·
1y ago
Medial
Food delivery app Zomato recently introduced a "Pure Veg Mode" where orders from vegetarian restaurants would be delivered by a separate fleet. However, this move has raised concerns about potential discrimination among workers. Zomato's CEO, Deepinder Goyal, explained that the separation is meant to prevent odor contamination between food items. While some agree with the initiative, others fear it may lead to unnecessary inquiries into workers' backgrounds. Critics argue that this segregation could exacerbate supply issues and hinder Zomato's efficiency. Meanwhile, many restaurants in India have already implemented similar practices to address customer concerns about food preparation and hygiene.
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Zomato renames ‘pure veg’ mode to ‘veg only’ amid social media row
Economic Times
·
1y ago
Medial
Zomato has changed its "pure veg" mode to "veg only" mode following backlash on social media. The company came under criticism for using the term "pure veg" and having delivery personnel wear green uniforms to transport vegetarian food, with concerns raised about community and caste-based discrimination. Zomato responded by removing the green uniforms and ensuring that delivery partners will not be discriminated against based on any criteria. The new veg-only mode will be available for users next week and will gradually be rolled out nationwide. Zomato aims to tap into the large market of vegetarian consumers in India.
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