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Why 86% of Indians plan to do their seasonal holiday shopping online

IndianStartupNews · 1y

A recent survey by Cisco AppDynamics shows that 79% of Indian consumers plan to do more of their holiday shopping online this year compared to the previous year. The survey also reveals that 72% of Indian respondents expect their total holiday shopping to be conducted online, with 86% wanting to do more of their holiday shopping online this time. Reasons for the shift to online shopping include a broader range of choices, avoiding in-store rush, time constraints, shopping flexibility, convenience, and preference for the digital shopping experience. Consumer expectations for online retailers are also high, with any failures in applications or digital services causing anxiety and anger, and potentially pushing consumers back to in-store shopping. 80% of respondents stated that a subpar online shopping experience is not acceptable, and brands have just one chance this holiday season to make a lasting impression.