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Chat-based e-commerce key priority for WhatsApp: Meta India head

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Chat-based e-commerce key priority for WhatsApp: Meta India head

WhatsApp is set to prioritize conversational commerce, also known as chat-based e-commerce, in India as businesses use the platform to engage users and convert them into online shoppers. A report conducted by Meta India and Bain & Company found that around 450 million Indian users were not proficient in online shopping, presenting an opportunity for businesses to utilize conversational platforms like WhatsApp to target this subset. With features such as chat-based assisted shopping and in-chat payment functionality, businesses aim to provide a seamless and personalized online shopping experience. Furthermore, around 70% of the surveyed enterprises plan to increase investments in these solutions, including generative AI technology, to enhance customer service and support.

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