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WhatsApp means business as monetisation plans take shape

Economic Times

Economic Times · 1y ago

WhatsApp means business as monetisation plans take shape

WhatsApp's parent company, Meta, is focusing on monetizing the messaging platform in India through business messaging. According to Meta India head Sandhya Devanathan, the company plans to launch features that expand WhatsApp Pay and enable direct communication and transactions between merchants and customers. Devanathan also mentioned that India is a priority market for Meta, and the company aims to leverage business messaging to drive WhatsApp's monetization. The company is expected to announce new features during its upcoming Conversations business messaging event.

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Classplus introduces stock appreciation rights for its customers

Entrackr

Entrackr · 1y ago

Classplus introduces stock appreciation rights for its customers

B2B edtech company Classplus has announced stock appreciation rights (SARs) for its customers,vendors and partners. Dubbed as ‘Gratitude SARs’, the initiative aims to reward and show appreciation to content creators and educators who have helped shape Classplus, the company said in a press release. Stock Appreciation Rights (SARs) are a form of incentive that gives recipients the benefit of the growth of a company without needing to buy any shares. Traditionally, employee stock ownership plans (ESOPs) or stock options linked to a company’s valuation are reserved for permanent employees only. With this plan, Classplus customers will be able to take part in the company’s growth, having a deeper partnership between the company and its user base. Classplus had also announced an ESOP buyback for over 150 employees across roles and business verticals in February this year. This was the second buyback announcement by the company in 6 years since inception. Founded by Mukul Rustagi and Bhaswat Agarwal, six-year-old Classplus is a mobile-first SaaS platform that helps creators turn their skills into profitable online businesses through content monetisation. Since inception, it has raised around $150 million from investors like Tiger Global, AWI, RTP Global, Blume Ventures, Peak XV’s Surge, among others.

Here’s how WhatsApp plans to interoperate with other messaging apps

The Verge

The Verge · 1y ago

Here’s how WhatsApp plans to interoperate with other messaging apps

WhatsApp is working on implementing interoperability with other messaging platforms to comply with the European Union's Digital Markets Act (DMA). This means users will be able to chat with people on WhatsApp through third-party apps like iMessage, Telegram, Google Messages, and Signal, and vice versa. However, concerns remain about how WhatsApp will ensure message safety and encryption when integrating other services. Meta, the parent company of WhatsApp, aims to have third-party services use the same Signal Protocol for encryption or prove they meet WhatsApp's security standards. The changes are required due to Meta being classified as a "digital gatekeeper" under the DMA.

Equirus Marks First Close For Maiden Early-Stage VC Fund - StartupNews.fyi

Startup News FYI

Startup News FYI · 1y ago

Equirus Marks First Close For Maiden Early-Stage VC Fund - StartupNews.fyi

Equirus, the financial services startup, has announced the first close of its debut early stage venture capital fund, known as the Equirus InnovateX Fund (EIF). The fund aims to raise at least $25m and plans to invest in two tech-based startups by next month and approximately 15-18 startups by the end of the year. With a focus on sectors such as SaaS, deeptech, and fintech, the fund seeks to support startups with sustainable business models and strong monetisation strategies. It will reserve 30-40% of its capital for follow-on rounds to support portfolio companies as they scale and grow.

How Indian Edtech Startups Can Use WhatsApp To 10x Their Business Potential

Inc42 · 1y ago

How Indian Edtech Startups Can Use WhatsApp To 10x Their Business Potential

Edtech brands can leverage WhatsApp Business API to effectively manage customer interactions and enhance their business potential. With WhatsApp being the top messaging app globally, Indian edtech institutes have been quick to adopt WhatsApp Business for communication purposes. While the WhatsApp Business App lacks some essential functionalities for edtech brands, the WhatsApp Business API offers advanced automation options. Some use cases mentioned include acquiring new students, improving enrollment rates, creating personalized onboarding experiences, and improving engagement through customer segmentation and broadcast lists. The article highlights the benefits of upgrading to WhatsApp Business API for growing edtech brands.

Swiggy Instamart VP Sidharth Satpathy steps down

Inshorts · 1y ago

Swiggy Instamart VP Sidharth Satpathy steps down

Sidharth Satpathy, Vice President of Swiggy's quick commerce vertical Instamart, has stepped down from the role, the executive announced in a LinkedIn post on late Monday evening. Satpathy had worked for four-and-a-half years in the Bengaluru-based food and grocery delivery firm, with more than two years as the head of category, monetisation and private label business at Swiggy Instamart.

WhatsApp to stop working on older Android devices from 2025. Here’s what we know | Mint

Livemint

Livemint · 8m ago

WhatsApp to stop working on older Android devices from 2025. Here’s what we know | Mint

WhatsApp is set to end support for older Android devices starting from 2025. This means that Android phones running on Android KitKat or older versions will no longer be able to use the messaging app. The decision is based on the lack of hardware capability of these older devices to support the new features and advancements introduced by WhatsApp, including its integration with Meta AI. Popular Android phones such as Samsung Galaxy S3, Motorola Moto G, HTC One X, and Sony Xperia Z will be affected by this change.

PeLocal secures $2 million funding led by Unicorn India Ventures

Economic Times

Economic Times · 9m ago

PeLocal secures $2 million funding led by Unicorn India Ventures

Chennai-based payment solutions provider PeLocal has raised $2 million in a funding round led by Unicorn India Ventures. The startup enables ecommerce transactions through messaging platforms like WhatsApp and aims to scale its monthly transaction numbers from three million to 10 million in the next year. PeLocal plans to build a marketing catalogue and a dedicated small business payments platform on WhatsApp. The company's offerings have been adopted by clients such as Delhi Metro, Indraprastha Gas, and Mahanagar Gas, as well as multiple insurance companies. PeLocal previously raised $1 million in a seed round.

WhatsApp Rolls Out Meta Verified For Small Businesses In India

Inc42 · 11m ago

WhatsApp Rolls Out Meta Verified For Small Businesses In India

WhatsApp has introduced the Meta Verified badge feature for small businesses in India. This new feature allows WhatsApp business users to send customized messages to customers for a fee of INR 1. Additionally, WhatsApp is launching the 'WhatsApp Business Yatra' initiative to expand its market presence in Tier II and III cities.

WhatsApp Business shrugs off threat from Google’s RCS

Economic Times

Economic Times · 1y ago

WhatsApp Business shrugs off threat from Google’s RCS

WhatsApp Business is not concerned about the entry of Google-supported rich text messaging (RCS) in India, according to Tarcisio Ribiero, director of international business development at Meta, the parent company of WhatsApp. Ribiero stated that they do not see RCS as a threat and welcome competition. While RCS is being popularized by Google, WhatsApp's strength lies in its wide usage even on entry-level smartphones. WhatsApp Business currently holds around a 5% market share in the CPaaS segment by volume and 15% by revenue in India.

How WhatsApp commerce is enabling traveltech startups to rewrite their communication playbook

Inc42 · 1y ago

How WhatsApp commerce is enabling traveltech startups to rewrite their communication playbook

The article discusses how traveltech startups in India are leveraging WhatsApp as a powerful tool for business communication, particularly in enhancing customer experience and personalization. With over 2 billion users worldwide, WhatsApp is an ideal platform for traveltech companies to send booking confirmations, travel updates, and other relevant information. By partnering with WhatsApp Business Solution Providers like Karix, traveltech platforms can implement personalized customer support and improve communication through automated messages and chatbots. The integration of WhatsApp has led to increased click-through-rates and improved customer engagement for companies like MakeMyTrip and redBus. The article highlights the potential of WhatsApp commerce and the importance of personalized communication in the future of the travel industry.

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