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Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report

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Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report

More than 60% of shoppers on Meesho, an ecommerce marketplace, plan to increase their online shopping budgets, indicating a growing trend of ecommerce adoption in Tier II cities. The company's report, "E-commerce Festive Forecast 2024," suggests a shift towards planned shopping, with 60% of respondents preparing their festive purchases in advance. Social media and influencers play a significant role in shaping consumer purchasing decisions, with 40% of shoppers driven by FOMO and 50% relying on influencer affiliate links. Positive reviews, high-quality content, and detailed product information also influence online purchases. Meesho has created around 850,000 seasonal job opportunities this festive season, a 70% increase from last year.

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