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Quick commerce to contribute $1B in GMV during festive season: Shiprocket

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Quick commerce to contribute $1B in GMV during festive season: Shiprocket

Shiprocket, an ecommerce enablement platform, predicts that quick commerce will drive demand and contribute $1 billion in gross merchandise value (GMV) this festive season. The Indian festive ecommerce market is expected to grow by 23% during the months of October to December, reaching $12 billion in comparison to $9.7 billion the previous year. This growth will stem from consumer demand in categories such as fashion, electronics, beauty, and personal care. Shiprocket notes that the increased digital penetration in Tier II and Tier III cities is a key driver, with 60% of online festive orders expected to come from non-metro areas. The country's ecommerce export market is also set to surge, potentially reaching $200-300 billion by 2030.

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