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Meesho sees 35% order growth in 2024; number of users up 25%

Economic Times · 5m

Meesho, a SoftBank-backed ecommerce company, reported a 35% increase in orders and a 25% growth in users, reaching 175 million in 2024. The surge in consumption and the rise of ecommerce in smaller towns contributed to the growth. Meesho also emphasized the increasing demand for affordable products in categories like beauty, personal care, and home essentials. The platform remains popular in tier 4 and smaller towns and continues to be the most downloaded shopping app. The company also achieved significant milestones in terms of revenue, cash flow, and fraud prevention.