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Mixed reality startup Flam bags $14 Mn led by RTP Global

EntrackrEntrackr · 2m ago
Mixed reality startup Flam bags $14 Mn led by RTP Global
Medial

Mixed reality startup Flam has raised $14 million (around Rs 119 crore) in its Series A round led by RTP Global, with participation from Dovetail and existing investors. Earlier in May 2024, Flam had raised $4.5 million in its pre-Series A round from Turbostart, Twin Ventures and others. The fresh proceeds will be used to scale operations in the US market while maintaining its presence in India, where it began monetizing a year ago. The brand claims to hold a 45% market share in the US. Founded in 2021 by Shourya Agarwal, Malhar Patil, and Rajat Gupta, Flam offers mixed reality brand experiences through social media links, websites, and QR codes, enabling brands to engage audiences effectively. It counts over 100 large tech and e-commerce brands as clients, including Google, Samsung, LG, Flipkart, Britannia, Netflix, AJIO, Wargaming, and WPP. Since the beginning of this year, Flam has been ramping up its R&D efforts on app-less Gen AI infrastructure that allows brands to create, launch, and track high-fidelity mixed reality (MR), 3D, and digital experiences in under 300 milliseconds on any smartphone.

Flam bags Rs 38 Cr in pre Series-A round

EntrackrEntrackr · 1y ago
Flam bags Rs 38 Cr in pre Series-A round
Medial

AI-enabled mixed reality (MR) publishing platform Flam has raised Rs 38 crore ($4.5 million) in its pre-Series A round from Turbostart, Twin Ventures, Alphatron Capital, and angel investors, along with several family offices. Existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns (now 100 Unicorns) also invested. The proceeds will be used to expand its MR platform’s reach into North America, Europe, and the MENA region, Flam said in a press release. Founded by Shourya Agarwal, Flam is at the forefront of publishing interactive MR content that can be accessed via mobile cameras, aiming to revolutionize the marketing landscape. The platform has already hosted global brands, including Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor. Flam’s MR technology transforms print, OOH, TV, and digital advertisements into engaging experiences for consumers. Its device-agnostic platform operates on all Android and iOS mobile devices, enabling rapid creation and deployment of MR content. The platform features the fastest image recognition and top-tier image and ground tracking, powered by sophisticated AI algorithms.

Plotline Bags $2.6 Mn To Personalise App Experience For Brands

Inc42Inc42 · 1y ago
Plotline Bags $2.6 Mn To Personalise App Experience For Brands
Medial

Enterprise tech startup Plotline has raised $2.6 million in seed funding from Elevation Capital. Plotline helps consumer brands create personalized and dynamic app experiences based on user behavior. The funding will be used to enhance research and development, marketing, and sales functions, as well as expand into markets such as the US, Middle East, Africa, and Asia-Pacific regions. Plotline claims to have served over 50 consumer apps and more than 150 million end users, offering content creation and user experience optimization through analyzing billions of data points. The Indian enterprise tech sector has seen significant growth in recent years, attracting investment and fostering innovation.

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