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Meta partners with James Cameron's tech venture to boost mixed reality content

Economic Times

Economic Times · 7m ago

Meta partners with James Cameron's tech venture to boost mixed reality content

Meta Platforms has joined forces with Lightstorm Vision, a technology venture by filmmaker James Cameron, to enhance the development of 3D entertainment for the Meta Quest. Meta, the parent company of Facebook, announced that the Quest headset will serve as Lightstorm Vision's exclusive mixed reality hardware platform. This collaboration demonstrates Meta's dedication to its mixed-reality division, following significant investments in augmented reality and metaverse technologies. The partnership aims to reduce production costs associated with creating 3D content and expand the offerings of the Quest headset for live sports, concerts, and TV series.

Related News

Meta welcomes headset war with Apple

Livemint

Livemint · 1y ago

Meta welcomes headset war with Apple

Meta Platforms is hopeful that Apple's launch of the Vision Pro headset will boost its metaverse efforts and attract more consumers. While Meta's Reality Labs division makes up less than 1% of its revenue, the company believes the Quest devices and their software ecosystem could pose a significant challenge to Apple in the metaverse space. The competition between the two tech giants will likely revolve around securing developers for their platforms, with Meta shifting its focus from virtual reality to mixed reality and incorporating more pass-through capabilities. However, Apple's more accessible infrastructure and familiar app offerings may entice developers onto its platform.

Meta Reportedly Collaborating with LG for New Mixed-Reality Headset to Compete with Apple Vision Pro

CityLife Capetown

CityLife Capetown · 1y ago

Meta Reportedly Collaborating with LG for New Mixed-Reality Headset to Compete with Apple Vision Pro

Meta, formerly Facebook Reality Labs, is reportedly partnering with LG to develop a new mixed-reality headset to compete with Apple's Vision Pro. The collaboration aims to create a successor to Meta's Quest Pro VR headset, set to launch in 2025. LG Electronics will handle production, with components supplied by LG Display, LG Energy, and LG Innotek. The device is rumored to be named "Meta Quest 4 Pro" and could cost around $2,000. This partnership highlights Meta's commitment to the mixed-reality headset market and competition with tech giants like Apple.

The week in tech: Mixed reviews for mixed reality

Livemint

Livemint · 1y ago

The week in tech: Mixed reviews for mixed reality

Mixed reality, which combines digital content with the real world, is on the brink of becoming a mainstream technology. Apple's new Vision Pro headset is gaining recognition for its technical capabilities and immersive experience, while Meta Quest 3 has found success among gamers. However, the lack of compelling use cases and the absence of mixed-reality capabilities in regular glasses are hindering wider adoption. The enterprise sector has seen some applications of mixed reality, but consumer interest has been slower. Industry experts predict a rebound in 2024 with the release of new XR headsets.

Flam Bags $4.5 Mn To Help Brands Create Mixed Reality Content

Inc42 · 1y ago

Flam Bags $4.5 Mn To Help Brands Create Mixed Reality Content

Flam, a mixed reality content publishing platform, has raised funds in a recent funding round. The investment will be used to expand Flam's presence in markets like North America, Europe, and the MENA region. The company aims to help brands publish interactive mixed reality content. Funding participants include Turbostart, Twin Ventures, Alphatron Capital, Inventus Capital Partners, SVQ, and 9Unicorns. Flam was founded in 2021 by Shourya Agarwal, Rajat Gupta, and Malhar Patil.

Meta rebuffs Google's virtual reality tie-up proposal: report

Economic Times

Economic Times · 1y ago

Meta rebuffs Google's virtual reality tie-up proposal: report

Meta Platforms, the parent company of Facebook, reportedly declined a partnership with Google to use its Android XR platform for its virtual and mixed-reality Quest headsets. Sources suggest that Google proposed the partnership, but Meta's CEO, Mark Zuckerberg, wants to own the next computational platform for augmented reality (AR), virtual reality (VR), and mixed reality. Meta is already in talks with hardware companies, including LG Electronics, to build new VR devices using its Quest software. Currently, Meta's Quest devices operate on an open-source version of Google's Android operating system.

Nerd goggle wars intensify as Mark Zuckerberg rips Apple's Vision Pro

Business Insider

Business Insider · 1y ago

Nerd goggle wars intensify as Mark Zuckerberg rips Apple's Vision Pro

In a video posted on Instagram, Mark Zuckerberg reviewed Apple's Vision Pro mixed reality headset and compared it to Meta's Quest headset. He praised Quest for being more affordable and overall a better product, citing its brighter screen, wider field of vision, more immersive content, no wires, and lighter weight. Zuckerberg also criticized the comfort and ergonomics of Vision Pro. He acknowledged Vision Pro's eye tracking and higher resolution but pointed out the trade-offs made by Apple. He emphasized that Meta is on track to win against Apple in the mixed reality headset race.

Meta opens Quest operating system to third-party device makers

Economic Times

Economic Times · 1y ago

Meta opens Quest operating system to third-party device makers

Meta Platforms is opening up its Quest headset's operating system, Meta Horizon OS, to other device makers including Microsoft. This move aims to expand Meta's influence in the virtual and mixed reality industry. Partner companies such as Asus and Lenovo will use the operating system to build headsets tailored for specific activities. Meta CEO Mark Zuckerberg expressed his ambition to establish Meta Horizon OS as the predominant platform for virtual and mixed reality devices. The company showcased examples of specialized headsets including those for exercise, entertainment, and gaming. Meta's VR business faces increasing competition from Apple and potentially Google.

Apple Vision Pro production halted amid weak demand: report

Economic Times

Economic Times · 6m ago

Apple Vision Pro production halted amid weak demand: report

Apple's production of its Vision Pro headset has reportedly ceased due to weak demand and production cuts. Initially ambitious in the mixed-reality space, the device faced issues due to its high price and limited content ecosystem. Production was scaled back, with inventory expected to meet demand through 2025. Apple is now shifting focus to developing a more affordable mixed-reality headset. The development of a second-generation Vision Pro is paused, but a minor update may arrive by 2025-2026.

Qualcomm Unveils XR and AR Platforms for Next-Gen Immersive Experiences

Startup News FYI

Startup News FYI · 1y ago

Qualcomm Unveils XR and AR Platforms for Next-Gen Immersive Experiences

Leading semiconductor company Qualcomm has introduced two new platforms, Snapdragon XR2 Gen 2 and Snapdragon AR1 Gen 1, to advance the world of mixed reality (MR), virtual reality (VR), and smart glasses. The Snapdragon XR2 Gen 2 platform allows for thinner and more comfortable headsets, eliminating the need for external battery packs, while the Snapdragon AR1 Gen 1 platform enables the creation of sleek smart glasses that can capture and live-stream videos. These platforms will debut on Meta devices in 2023, including the Meta Quest 3 and Ray Ban Meta collection.

Meta says it will expand production of mixed reality headsets in Vietnam

Economic Times

Economic Times · 9m ago

Meta says it will expand production of mixed reality headsets in Vietnam

- Meta Platforms will expand investment in artificial intelligence innovation in Vietnam. - Production of Meta's latest mixed reality headsets will begin in Vietnam from 2025. - Meta's president for global affairs, Nick Clegg, made the announcement during his visit to Vietnam. - Meta did not disclose the size of the investment or clarify whether the manufacturing would be done through suppliers. - Vietnam is an important market for Meta, with millions of users on its Facebook platform. - Meta will soon begin testing Meta AI in Vietnamese and plans to launch it by the end of this year.

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