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Plotline Bags $2.6 Mn To Personalise App Experience For Brands

Inc42Inc42 · 1y ago
Plotline Bags $2.6 Mn To Personalise App Experience For Brands
Medial

Enterprise tech startup Plotline has raised $2.6 million in seed funding from Elevation Capital. Plotline helps consumer brands create personalized and dynamic app experiences based on user behavior. The funding will be used to enhance research and development, marketing, and sales functions, as well as expand into markets such as the US, Middle East, Africa, and Asia-Pacific regions. Plotline claims to have served over 50 consumer apps and more than 150 million end users, offering content creation and user experience optimization through analyzing billions of data points. The Indian enterprise tech sector has seen significant growth in recent years, attracting investment and fostering innovation.

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Dopplr raises $750K from Cornerstone Ventures

EntrackrEntrackr · 11m ago
Dopplr raises $750K from Cornerstone Ventures
Medial

Dopplr, a provider of virtual try-on solutions for apparel brands selling online, has raised $750,000 in funding led by Cornerstone Ventures , with participation from U.S-based BAT VC. The proceeds will be used to ramp up Dopplr’s operations across a wider range of apparel categories, including sportswear, lifestyle, and innerwear brands. Founded in 2020, Dopplr’s innovative virtual try-on technology empowers online apparel brands to offer a photorealistic 3D experience for their customers. It allows shoppers to create digital twins, determine their ideal size for each product, and visualise how the clothes would appear on their own bodies. This personalised approach also generates valuable behaviour data that captures detailed customer shopping habits online. Using this data, Dopplr empowers brands to make informed decisions and personalise the shopping experience for their customers.

Mixed reality startup Flam bags $14 Mn led by RTP Global

EntrackrEntrackr · 2m ago
Mixed reality startup Flam bags $14 Mn led by RTP Global
Medial

Mixed reality startup Flam has raised $14 million (around Rs 119 crore) in its Series A round led by RTP Global, with participation from Dovetail and existing investors. Earlier in May 2024, Flam had raised $4.5 million in its pre-Series A round from Turbostart, Twin Ventures and others. The fresh proceeds will be used to scale operations in the US market while maintaining its presence in India, where it began monetizing a year ago. The brand claims to hold a 45% market share in the US. Founded in 2021 by Shourya Agarwal, Malhar Patil, and Rajat Gupta, Flam offers mixed reality brand experiences through social media links, websites, and QR codes, enabling brands to engage audiences effectively. It counts over 100 large tech and e-commerce brands as clients, including Google, Samsung, LG, Flipkart, Britannia, Netflix, AJIO, Wargaming, and WPP. Since the beginning of this year, Flam has been ramping up its R&D efforts on app-less Gen AI infrastructure that allows brands to create, launch, and track high-fidelity mixed reality (MR), 3D, and digital experiences in under 300 milliseconds on any smartphone.

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