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Mixed reality startup Flam bags $14 Mn led by RTP Global

Entrackr · 11h

Mixed reality startup Flam has raised $14 million (around Rs 119 crore) in its Series A round led by RTP Global, with participation from Dovetail and existing investors. Earlier in May 2024, Flam had raised $4.5 million in its pre-Series A round from Turbostart, Twin Ventures and others. The fresh proceeds will be used to scale operations in the US market while maintaining its presence in India, where it began monetizing a year ago. The brand claims to hold a 45% market share in the US. Founded in 2021 by Shourya Agarwal, Malhar Patil, and Rajat Gupta, Flam offers mixed reality brand experiences through social media links, websites, and QR codes, enabling brands to engage audiences effectively. It counts over 100 large tech and e-commerce brands as clients, including Google, Samsung, LG, Flipkart, Britannia, Netflix, AJIO, Wargaming, and WPP. Since the beginning of this year, Flam has been ramping up its R&D efforts on app-less Gen AI infrastructure that allows brands to create, launch, and track high-fidelity mixed reality (MR), 3D, and digital experiences in under 300 milliseconds on any smartphone.