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Flam bags Rs 38 Cr in pre Series-A round

EntrackrEntrackr · 1y ago
Flam bags Rs 38 Cr in pre Series-A round
Medial

AI-enabled mixed reality (MR) publishing platform Flam has raised Rs 38 crore ($4.5 million) in its pre-Series A round from Turbostart, Twin Ventures, Alphatron Capital, and angel investors, along with several family offices. Existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns (now 100 Unicorns) also invested. The proceeds will be used to expand its MR platform’s reach into North America, Europe, and the MENA region, Flam said in a press release. Founded by Shourya Agarwal, Flam is at the forefront of publishing interactive MR content that can be accessed via mobile cameras, aiming to revolutionize the marketing landscape. The platform has already hosted global brands, including Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor. Flam’s MR technology transforms print, OOH, TV, and digital advertisements into engaging experiences for consumers. Its device-agnostic platform operates on all Android and iOS mobile devices, enabling rapid creation and deployment of MR content. The platform features the fastest image recognition and top-tier image and ground tracking, powered by sophisticated AI algorithms.

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Mixed reality startup Flam bags $14 Mn led by RTP Global

EntrackrEntrackr · 2m ago
Mixed reality startup Flam bags $14 Mn led by RTP Global
Medial

Mixed reality startup Flam has raised $14 million (around Rs 119 crore) in its Series A round led by RTP Global, with participation from Dovetail and existing investors. Earlier in May 2024, Flam had raised $4.5 million in its pre-Series A round from Turbostart, Twin Ventures and others. The fresh proceeds will be used to scale operations in the US market while maintaining its presence in India, where it began monetizing a year ago. The brand claims to hold a 45% market share in the US. Founded in 2021 by Shourya Agarwal, Malhar Patil, and Rajat Gupta, Flam offers mixed reality brand experiences through social media links, websites, and QR codes, enabling brands to engage audiences effectively. It counts over 100 large tech and e-commerce brands as clients, including Google, Samsung, LG, Flipkart, Britannia, Netflix, AJIO, Wargaming, and WPP. Since the beginning of this year, Flam has been ramping up its R&D efforts on app-less Gen AI infrastructure that allows brands to create, launch, and track high-fidelity mixed reality (MR), 3D, and digital experiences in under 300 milliseconds on any smartphone.

Exclusive: Wify bags $2 million in pre-Series A round

EntrackrEntrackr · 1y ago
Exclusive: Wify bags $2 million in pre-Series A round
Medial

Construction and home improvement platform Wify has raised Rs 17.5 crore or $2.1 million in its pre-series A round led by Capria Ventures. This is the first round of investment for the Mumbai-based company this year. The board at Wify has passed a special resolution to issue 30,455 pre-series A CCPS at an issue price of Rs 5,747 each to raise Rs 17.5 crore, its regulatory filing accessed from RoC shows. Capria Ventures has poured Rs 8 crore while Duo Design and Optimistic Trading company pumped in Rs 3 crore and RS 1.5 crore, respectively. Existing investors Blume Ventures and Singularity Growth also participated with Rs 2 crore and Rs 3 crore each in the Pre Series A round.. Wify has secured $2 million in its last seed round in July 2022. According to the startup data intelligence platform TheKredible, the company has been valued at around Rs 128 crore (post-money) in its maiden financing round.. Founded in 2019 by Vikram Sharm and Deepanshu Goel, Wify is in the business of on-site installation and post-purchase services to businesses and brands. The four-year-old firm registered over two-fold year-on-year growth and posted Rs 24.47 crore revenue in FY23. Meanwhile, the losses for Wify stood at Rs 5.65 crore in the same period.

Mitra bags Rs 11 Cr in pre-Series A round led by Bestvantage Investments

EntrackrEntrackr · 11m ago
Mitra bags Rs 11 Cr in pre-Series A round led by Bestvantage Investments
Medial

FMCG direct-to-consumer startup Mitra has raised Rs 11 crore in its pre-Series A round led by Bestvantage Investments, with participation from a Dubai-based strategic family office headed by Mr. Surya, who contributed Rs 5 crore. This round also saw investment from strategic investors such as Arjun Vaidya ( founder-V3 Ventures & ex-Dr Vaidya), Ashok, Ajay Kumar, ex-COO of Pizza Hut, and Shatrughan supported by strategic mentors and advisors such as Mahesh from Hyderabad. The proceeds will enable Mitra to strengthen its supply chain further, explore export opportunities in European markets, and participate in strategic government tenders, including NAFED and Bharat Aata. It will also focus on expansion starting with its newly established manufacturing unit in Mathura and Gurugram, spanning over 40,000 square feet. Founded in 2022, Mitra focuses on producing a wide range of food products, including flour and oil, through its manufacturing facilities. With the capacity to produce more than 800 tons of flour and 3 lakh ltr of oil each month, this facility marks a significant milestone for the company just a year after its inception. In its first year, Mitra posted Rs 14 crore in sales and the company claims to have built a distribution network of over 300 distributors and over 15,000 retailers, with operations across 14 key locations.

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