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D2C brand Rabitat raises Rs 40 Cr in Series A round

EntrackrEntrackr · 8m ago
D2C brand Rabitat raises Rs 40 Cr in Series A round
Medial

Homegrown D2C brand Rabitat has raised Rs 40 crore (approximately $5 million) in a Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners. The round, completed in two tranches, also saw participation from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and several marquee angels and founders including those from The Souled Store, LivSpace, and Cult.fit. The proceeds will be used to deepen its partnerships with Indian manufacturers, launch new products, and strengthen brand trust among modern Indian parents. Founded by brothers Sumit and Siddharth Suneja, Rabitat offers safe, aesthetically designed, and functional drinkware and foodware for children. The firm offers BPA-free, non-toxic products made from globally certified materials, addressing a critical gap in the kids' food contact segment. “Over two lakh families have chosen Rabitat, and this funding marks a crucial milestone as we scale up our design capabilities, distribution, and partnerships,” said Sumit Suneja, co-founder & CEO of Rabitat. The brand is now aiming to further consolidate its position in a category estimated to be worth Rs 27,000 crore ($3.3 billion).

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D2C fashion brand MyDesignation raises 40 Cr in Series A round

EntrackrEntrackr · 18d ago
D2C fashion brand MyDesignation raises 40 Cr in Series A round
Medial

Direct-to-consumer (D2C) fashion brand MyDesignation has raised Rs 40 crore in a Series A funding round led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments. The Kerala-based startup had previously secured $1.25 million in a seed funding round in Feb. 2025. The proceeds will be deployed to expand its offline retail footprint through company-owned stores, strengthen the senior leadership team, and launch new product categories as it enters the next phase of growth. Co-founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation is focused on building a design-led, community-driven apparel business, offering a personalized shopping experience with a focus on culturally inspired and stylish casual wear. The brand reports strong repeat purchase rates and aims for further growth with plans to open eight stores over the next year.

Exclusive: D2C brand Aramya parent raises Rs 80 Cr led by Z47 and Accel

EntrackrEntrackr · 1m ago
Exclusive: D2C brand Aramya parent raises Rs 80 Cr led by Z47 and Accel
Medial

DSLR Technologies, which operates an ethnic wear brand Aramya, has raised Rs 80 crore (around $9 million) in its Series A round from existing investors Z47 (Matrix Partners) and Accel India. The board of DSLR Technologies has passed a special resolution to allot 10,928 Series A compulsorily convertible preference shares at an issue price of Rs 73,207 each to raise the said amount, according to regulatory filings accessed by Entrackr from the Registrar of Companies (RoC). Z47 (formerly Matrix Partners India) and Accel India have invested Rs 40 crore each in the round. As per the filings, the company plans to utilise the fresh capital for business expansion, meeting working capital requirements, strengthening its balance sheet, and providing flexibility to support future growth initiatives. Founded by Ankush Goyal, DSLR Technologies operates a direct-to-consumer (D2C) ethnic wear brand, Aramya. The brand focuses on women’s ethnic apparel, blending traditional handcrafted techniques such as block prints, bandhani, and ajrakh with premium fabrics, including pure cotton and linen-cotton. Following the latest investment, both Z47 and Accel India will hold a 20.77% stake each in the firm. According to Entrackr’s estimates, DSLR Tech is valued at around Rs 1,438 crore ($161 million) post-allotment. Z47 and Accel India have been early backers of Aramya and its parent, representing their third investment in the startup. The duo co-led Aramya’s $7 million seed round and later invested $2.24 million in a pre-Series A round in December 2024. Aramya’s parent has scaled rapidly since inception, as reflected in its financials. The company’s operating revenue grew over 13X to Rs 41 crore in the fiscal year ended March 2025 from Rs 3 crore in FY24. During the same period, its losses rose marginally to Rs 10.7 crore.

Cava Athleisure secures Rs 40 Cr in Series A round led by Sharrp Ventures

EntrackrEntrackr · 1m ago
Cava Athleisure secures Rs 40 Cr in Series A round led by Sharrp Ventures
Medial

Cava Athleisure secures Rs 40 Cr in Series A round led by Sharrp Ventures Everyday-wear brand Cava Athleisure has raised Rs 40 crore in a Series A funding round led by Sharrp Ventures, which invested Rs 21 crore, with participation from V3 Ventures and existing investor Spring Marketing Capital. Following the funding round, Cava is valued at Rs 215 crore. The Bengaluru-based startup had earlier secured $1.14 million in a seed funding round from Spring Marketing Capital and others in June 2024. The proceeds will be deployed to accelerate new product development, strengthen brand building, expand omnichannel distribution, and deepen the leadership team, Cava Athleisure said in a press release. Co-founded in 2022 by Ria and Shreya Mittal, Cava Athleisure is a D2C premium, sustainable, and trendy athleisure brand catering to men and women. The company focuses on comfortable, high-quality, and versatile clothing such as leggings, joggers, and tops made using BCI cotton and recycled polyester, targeting young, fitness-conscious consumers. The brand aims to redefine everyday wear through a function-first, design-led approach. Built for the everyday athlete, it designs products with an emphasis on fabric quality, comfort, and India-relevant fits, catering to consumers seeking versatile apparel that transitions seamlessly across fitness, work, and daily life. Cava said it has scaled rapidly and is projected to close FY26 with Rs 40 crore in revenue. The company operates its own production facility, overseeing design, pattern-making, and quality control. The brand primarily targets Gen Z and millennials aged 15–30 who are seeking versatile, stylish, and sustainable loungewear or workout wear.

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz

EntrackrEntrackr · 9m ago
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Medial

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation

EntrackrEntrackr · 7d ago
D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation
Medial

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation Omnichannel clothing brand Bonkers Corner raised Rs 95 crore ($10.5 million) in a Series A round led by India SME Investment Fund, with participation from Radhakrishna Ramnarain Pvt Ltd, Namita Thapar, and over 20 other investors. The board of Bad Brains Streetstyle Pvt Ltd, parent of Bonkers Corner, has allotted 3,12,644 Series A CCPS at an issue price of Rs 3,038 apiece to raise the aforementioned sum, according to its filing with the Registrar of Companies (RoC). Private equity firm India SME Investments led the round with Rs 64.5 crore (about $7.15 million), followed by Radhakrishna Ramnarain Pvt Ltd, which invested Rs 17.8 crore. Rajesh Raheja contributed Rs 3 crore. Meanwhile, Namita Thapar, a judge on Shark Tank India, participated with Rs 50 lakh through Thapar Vision LLP, completing her Rs 1.5 crore investment commitment made on the show. The remaining amount was contributed by over 20 other investors, including several angel investors. This appears to be the first major funding round for the D2C brand, and the funds have already been credited to the company’s bank account. As per Entrackr’s estimates, the company is currently valued at Rs 430 crore (nearly $48 million) on a post-money basis. Founded in 2020 by Shubham Gupta, Bonkers Corner is a streetwear-focused fashion brand that sells apparel for both men and women. Its product range includes oversized graphic T-shirts, gym wear, hoodies, sweatshirts, and co-ord sets. Following the allotment of this tranche, India SME Investments holds a 15% stake in the firm, while Radhakrishna Ramnarain Pvt Ltd owns 4.14%. Namita Thapar holds a minor 0.37%, while founder Sanjay Gupta, along with his wife Reena Gupta, retains 70.62% ownership in the company. For the fiscal year ended March 2025, the Mumbai-based company reported 23% year-on-year growth in operating revenue to Rs 123 crore. It also posted a profit of Rs 4.3 crore during the last fiscal year. Bonkers Corner operates in a competitive D2C fashion market, competing with brands such as Snitch, which raised $40 million last year, Rare Rabbit, which secured $6 million, and MyDesignation, which recently raised Rs 40 crore. Other rivals in the segment include Bewakoof and The Souled Store, among several other direct-to-consumer brands.

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital

EntrackrEntrackr · 7m ago
Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital
Medial

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital Home appliance brand Nuuk has secured over $2 million (approximately Rs 19 crore) in a follow-on round led by Vertex Ventures SEA and Good Capital. Both of these firms had also participated in the company’s earlier Series A round in February 2025. This funding brings Nuuk’s total funding to more than $10 million (~Rs 90 crore). Earlier in March this year, Nuuk raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI. The proceeds will be used to expand its made-in-India supply chain, build its brand, and continue product development. Founded by Gazal Kalra and Shalabh Gupta, Nuuk is a direct-to-consumer (D2C) home appliance brand that designs and sells high-performance, design-focused appliances targeting urban Indian consumers. It follows a design-first product development approach focused on solving real-world problems with human-centric engineering. The company manufactures its products in India and sells them online, offering a range of kitchen and home appliances aimed at modern households. Nuuk operates on a full-stack model involving in-house product design, controlled supply chains, and direct online distribution, helping it differentiate from legacy brands and imported appliances.

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 6m ago
DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund
Medial

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise. The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added. The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

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