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Exclusive: D2C brand Aramya parent raises Rs 80 Cr led by Z47 and Accel

EntrackrEntrackr · 14h ago
Exclusive: D2C brand Aramya parent raises Rs 80 Cr led by Z47 and Accel
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DSLR Technologies, which operates an ethnic wear brand Aramya, has raised Rs 80 crore (around $9 million) in its Series A round from existing investors Z47 (Matrix Partners) and Accel India. The board of DSLR Technologies has passed a special resolution to allot 10,928 Series A compulsorily convertible preference shares at an issue price of Rs 73,207 each to raise the said amount, according to regulatory filings accessed by Entrackr from the Registrar of Companies (RoC). Z47 (formerly Matrix Partners India) and Accel India have invested Rs 40 crore each in the round. As per the filings, the company plans to utilise the fresh capital for business expansion, meeting working capital requirements, strengthening its balance sheet, and providing flexibility to support future growth initiatives. Founded by Ankush Goyal, DSLR Technologies operates a direct-to-consumer (D2C) ethnic wear brand, Aramya. The brand focuses on women’s ethnic apparel, blending traditional handcrafted techniques such as block prints, bandhani, and ajrakh with premium fabrics, including pure cotton and linen-cotton. Following the latest investment, both Z47 and Accel India will hold a 20.77% stake each in the firm. According to Entrackr’s estimates, DSLR Tech is valued at around Rs 1,438 crore ($161 million) post-allotment. Z47 and Accel India have been early backers of Aramya and its parent, representing their third investment in the startup. The duo co-led Aramya’s $7 million seed round and later invested $2.24 million in a pre-Series A round in December 2024. Aramya’s parent has scaled rapidly since inception, as reflected in its financials. The company’s operating revenue grew over 13X to Rs 41 crore in the fiscal year ended March 2025 from Rs 3 crore in FY24. During the same period, its losses rose marginally to Rs 10.7 crore.

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Exclusive: D2C brand Ecosoul secures Rs 45 Cr debt from Bajaj

EntrackrEntrackr · 5m ago
Exclusive: D2C brand Ecosoul secures Rs 45 Cr debt from Bajaj
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Exclusive: D2C brand Ecosoul secures Rs 45 Cr debt from Bajaj Ecosoul, a D2C eco-friendly home essentials startup, has raised Rs 45 crore (approximately $5.2 million) in fresh debt funding from Bajaj Financial Securities. The company last raised a major funding round in October 2022, securing $10 million led by Accel and Singh Capital Partners. The Ecosoul’s board has issued 7,500 compulsory convertible debentures at a face value of Rs 60,000 each to secure Rs 45 crore from Bajaj Financial, according to its regulatory filing accessed from Registrar of Companies (RoC). The proceeds will be used to meet working capital needs and other general corporate purposes, according to the filing. Founded in 2020 by Rahul Singh and Arvind Ganesan, EcoSoul offers eco-friendly home essentials made from sustainable materials such as palm leaves, bamboo, sugarcane bagasse, and PLA. Its product range includes items like bamboo chopping boards, biodegradable cups, and palm leaf plates. The company boasts a portfolio of over 1,800 products, available across 50+ retail stores in more than seven countries, including India, the USA, Vietnam, and China. EcoSoul reported over 40% year-on-year revenue growth, reaching Rs 26.8 crore in FY24, as per its India filings. The company, however, posted a loss of Rs 4.6 crore during the same period. Noida and US-based Ecosoul competes with other sustainable home essentials startups such as CHUK, Delhi-based Ecoware, and Mumbai-based Dinearth, among others.

Exclusive: Kapiva raises $10 Mn from existing investors

EntrackrEntrackr · 1y ago
Exclusive: Kapiva raises $10 Mn from existing investors
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Homegrown D2C ayurvedic nutrition brand Kapiva has raised Rs 83.5 crore (approximately $10 million) led by OrbiMed Asia with the participation of 3One4 Capital and Vertex Ventures. The board at Kapiva has passed a special resolution to issue 5,62,631 compulsory convertible preference shares to raise the aforementioned sum, its regulatory filing sourced from the Registrar of Companies shows. OrbiMed Asia led the round with Rs 52.2 crore, while 3One4 Capital and Vertex Ventures participated with Rs 11.96 crore and Rs 19.33 crore, respectively. The fresh funding appears to be part of Kapiva’s Series C round, in which the firm is aiming to raise a total of Rs 250 crore. Entrackr exclusively reported about Kapiva’s Series C round in Nov 2022. With the fresh tranche, the firm has raised Rs 132 crore in the ongoing round. It had already raised Rs 48.75 crore ($6 million) in Series C from OrbiMed and other existing investors back in October 2022. Kapiva has also increased its ESOP size by adding 1,415,00 new employee stock, bringing the total ESOP pool to 4,47,741, separate filing shows. As per the Entrackr estimates, its ESOP pool size is now worth Rs 66 crore. Kapiva will use these funds for the expansion and development of the company. Kaviva has raised over $30 million to date and has notable investors including Jetty Ventures, Fireside, OrbiMed, 3One4Capital, and others. According to the startup data intelligence platform TheKredible, the company has been valued at around $80 million post-allotment. Founded in 2015, Kapiva is an ayurvedic nutrition brand that offers natural and organic health and skincare products for hair fall, weight loss, digestion, diabetes in the form of juices, tea, oils, shakes et al. During the fiscal year ended March 2023, Kaviva registered 87% year-on-year growth to Rs 116.48 crore with a loss standing at Rs 64.5 crore in the same period. Kapiva is yet to file its annual results for FY24. While the D2C ayurveda space is crowded with plenty of organized brands, Upakarma Ayurveda, and Dr. Vaidya’s, Varalife, among others are Kapiva’s notable competitors.

Innovist raises Rs 136 Cr led by ICICI Venture; Accel exits

EntrackrEntrackr · 10m ago
Innovist raises Rs 136 Cr led by ICICI Venture; Accel exits
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Innovist, the parent company of Bare Anatomy, has raised Rs 136 crore (approximately $16 million) in a Series B funding round led by ICICI Venture. The round saw participation from Mirabilis Investment Trust, Niveshaay Investment, and existing backer Sauce. The funding round includes both primary and secondary components and will be directed toward product development, business growth, and team expansion, the company said in a media release. In the round, the company provided exit to Accel, which came in via their seed program (atoms). Rohit Chawla, founder and CEO, said that Innovist is one of the fastest-growing BPC (beauty and personal care) firms in the country and aims to cross Rs 300 crore in revenue by FY25. While the company has not yet filed its annual statements for FY24, it reported operational revenue of Rs 36.53 crore in FY23, along with a loss of Rs 16.87 crore. Innovist, previously known as Onesto Labs, was founded in 2018 by Chawla, Sifat Khurana, and Vimal Bhola. The company provides personal care products and currently manages three brands: Bare Anatomy, Chemist at Play, and Sunscoop. To date, Innovist has raised over $26 million, including a $7 million Series A round led by the Amazon Smbhav Venture Fund. According to startup data platform TheKredible, prior to this round, Sauce.VC was the largest external stakeholder, followed by 72 Ventures, Accel India, and the Amazon Smbhav Fund. It competes with D2C beauty brands like Minimalist, Mamaearth, Wow Skin Science, and Sugar Cosmetics.

Exclusive: Ambak starts Series A round with Rs 69 Cr funding led by Peak XV and Z47

EntrackrEntrackr · 2m ago
Exclusive:  Ambak starts Series A round with Rs 69 Cr funding led by Peak XV and Z47
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**Exclusive: Ambak starts Series A round with Rs 69 Cr funding led by Peak XV and Z47** Home loan startup Ambak has kicked off its Series A round with Rs 69 crore (approximately $7.84 million) co-led by existing backers Peak XV Partners and Z47 (formerly Matrix Partners) with the participation of DeVC and others. This comes after the company announced $7 million in funding in January 2025 through a combination of Seed and Pre-Series A rounds led by Peak XV Partners. According to its regulatory filing with the RoC, Ambak’s board has issued 3,111 Series A CCPS and 10 equity shares at an issuance price of Rs 2,20,405.6 per share to raise the above-mentioned amount. Peak XV Partners and Z47 co-led the tranche with Rs 26.62 crore or $3 million each, followed by DeVC India and Advantage Technology Fund who invested Rs 6.65 crore and Rs 6.28 crore respectively. Calabasas Ventures, AngelList, Sushmita Mathur, Ojaswa Sharma, Anil Kumar Goteti, and others contributed the remaining amount. According to Entrackr’s analysis, the company’s valuation has surged by over 76% to Rs 450 crore ($51 million) post-money, compared with its Rs 255 crore valuation in the previous round. Founded in 2023, Ambak streamlines the home loan process through a transparent three-step system that matches customers with the right financiers using Digital Public Infrastructure (DPI) and bank rule engines. Its tech-driven, assisted model simplifies workflows for both borrowers and lending partners. Following the latest infusion, Peak XV remains the largest external shareholder with a 14.9% stake, followed by Surge Ventures and Z47 at 13.95% and 6.25% respectively. The co-founders Raghuveer Malik, Rameshwar Gupta, and Rashi Garg collectively hold 46.23% of the company, according to TheKredible. In its first year of operations, Ambak reported Rs 1.03 crore in operating revenue for the fiscal year ended March 2024 and a loss of Rs 2.11 crore. The company has not yet disclosed its FY25 figures. Last year, several other home finance startups also raised funding, including Easy Home Finance, which secured $35 million led by Ranjan Pai’s family office and Claypond Capital, and Basic Home Loan, which raised $10.6 million, among others.

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 5m ago
DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund
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DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise. The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added. The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

Exclusive: Stanza Living to raise $32 Mn from Accel, Motilal Oswal in down round

EntrackrEntrackr · 3m ago
Exclusive: Stanza Living to raise $32 Mn from Accel, Motilal Oswal in down round
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Exclusive: Stanza Living to raise $32 Mn from Accel, Motilal Oswal in down round Managed accommodation provider Stanza Living is all set to raise Rs 282.76 crore (approximately $32 million) in its Series B round led by existing investor Accel with the participation of Motilal Oswal. Earlier in August 2025, Stanza Living raised Rs 60 crore in debt funding from Alteria Capital and Innoven Capital. The debt infusion was exclusively reported by Entrackr. The board at Stanza Living passed a resolution to approve the issue of 5,313 Series E CCPS at an issue price of Rs 5,32,205.8 each to raise the aforementioned amount, its regulatory filing accessed from the Registrar of Companies (RoC) shows. Accel led the round with an investment of Rs 222.78 crore ($25.3 million), while Motilal Oswal is set to join the company’s cap table with Rs 60 crore ($6.8 million). The company has already received funds from Accel, while Motilal Oswal’s investment is expected shortly. According to Entrackr’s estimates, Stanza Living’s valuation has dropped by about 28% to around Rs 2,812 crore ($320 million), compared to its previous valuation of Rs 3,900 crore when it raised $13 million in May last year. Founded in 2017, Stanza Living is a managed accommodation platform that provides hassle-free housing solutions for students and young professionals relocating to new cities. The Delhi-based startup claims to manage over 75,000 beds across 24 cities in India. Prior to this round, Stanza Living has raised more than $240 million through multiple debt and equity rounds from investors including Alpha Wave, Peak XV Partners, Accel, and Z47, according to data from startup intelligence platform TheKredible. The Accel-backed company is yet to file its FY25 financials. In FY24, it reported operating revenue of Rs 584 crore and reduced its losses by 45% to Rs 273 crore during the year.

Exclusive: B2B robotics startup Haber raises $38 Mn in Series C

EntrackrEntrackr · 1y ago
Exclusive: B2B robotics startup Haber raises $38 Mn in Series C
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Industrial robotics maker Haber has raised Rs 317.2 crore (approximately $38 million) in its Series C round, led by Creaegis with participation from Accel India and BEENEXT Capital. This new round materialized for the Pune-based company after a three-year gap. The board at Haber has passed a special resolution to issue 100 equity shares and 457,572 Series C preference shares to raise the above sum, according to regulatory filings accessed by Entrackr. Creaegis led the round with Rs 200.35 crore, while Beenext and Accel participated with Rs 83.5 crore and Rs 33.4 crore, respectively. The investment will support the company’s expansion, growth, and other capital requirements. According to TheKredible, Haber’s post-allotment valuation is approximately Rs 1,242 crore ($148 million). Haber develops AI-powered industrial robots that automate labor-intensive tasks like sample collection, measurement, analysis, and intervention in factories. According to its website, Haber helps industries reduce chemical consumption as well as energy and water usage across sectors such as food and beverages, agriculture, and oil and gas. The company has raised over $65 million to date, including a $20 million Series B round led by Ascent Capital with participation from Accel, Elevation, and Beenext in November 2021. Accel is the largest external stakeholder with an 18.1% stake, followed by Creaegis and Elevation. Head to TheKredible for the complete shareholding breakup. While FY24 numbers are yet to be disclosed, Haber reported a total revenue of Rs 82 crore and a loss of Rs 36.7 crore in FY23. It directly competes with Prosus-backed Detect Technologies, Altizon, and Fero Labs, among others.

Exclusive: Snitch to raise Rs 280 Cr in Series B round at Rs 2,500 Cr valuation

EntrackrEntrackr · 8m ago
Exclusive: Snitch to raise Rs 280 Cr in Series B round at Rs 2,500 Cr valuation
Medial

Exclusive: Snitch to raise Rs 280 Cr in Series B round at Rs 2,500 Cr valuation D2C menswear fashion brand Snitch is set to raise Rs 278.93 crore or $33 million, led by 360 One Asset Management Fund with the participation of existing investors SWC Global and IvyCap Ventures. This will be the second major funding round for the Bengaluru-based fashion brand, following its $13 million Series A raised in December 2023. The Snitch’s board passed a special resolution to approve the issue of 1,755 Series B CCPS at an issue price of Rs 15,89,385 to raise Rs 278.9 crore or approximately $33 million, its regulatory filings accessed from the Registrar of Companies (RoC) show. 360 One will spearhead the round with Rs 220 crore or $25.9 million, while existing backers SWC Global and IvyCap Ventures will contribute with Rs 29.4 crore or $3.5 million respectively. As per Entrackr’s estimates, Snitch will be valued at around Rs 2,400-2500 crore or $294 million post-allotment, marking a nearly 5X spike in its valuation from Rs 500 crore in its previous round. Snitch, founded in 2019 by Siddharth Dungarwal, is a direct-to-consumer (D2C) fashion brand specializing in fast fashion for men. The company offers trendy and affordable apparel through its own website, mobile application, and an expanding network of offline retail stores. As of now, Snitch has established 58 physical stores across India, with a presence in major cities such as Bengaluru, Mumbai, Delhi, and locations in Gujarat, among others. The company claims to open over 100 offline stores across India by 2028. Snitch featured during the second season of Shark Tank India and raised Rs 1.5 crore against 1.5% equity from Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, and Amit Jain at Rs 100 crore valuation. According to startup data intelligence platform TheKredible, IvyCap Ventures and SWC Global are the largest external shareholders, holding 10.39% and 10.17% stakes respectively, while new investor 360 One will hold a 9.67% stake in the company. For the fiscal year ending March 2024, Snitch reported a 100% year-on-year increase in its revenue to Rs 241 crore with Rs 4.39 crore profits. The company has yet to release its annual results for FY25. Snitch operates in a competitive D2C fashion landscape, going head-to-head with brands like The Souled Store, which achieved profitability in FY24. It also competes with Rare Rabbit, which recently secured $6 million in funding from A91 Partners, and Wrogn, which raised $9 million in October last year from Aditya Birla Digital Fashion.

Exclusive: Infra.Market raises Rs 150 Cr debt led by Yubi

EntrackrEntrackr · 1y ago
Exclusive: Infra.Market raises Rs 150 Cr debt led by Yubi
Medial

Infra.Market has secured Rs 150 crore (approximately $18 million) in debt financing over the past two months. The debt infusion for the Mumbai-based firm follows the $50 million equity round from the Mars Unicorn Fund — a joint venture of Liquidity Group and MUFG. The board at Infra.Market has approved a special resolution to issue non-convertible redeemable debentures to raise Rs 150 crore. Previously, the committee had approved a resolution to raise up to Rs 500 crore through debentures. The new infusion is the tranche of Rs 500 crore. Yubi has invested Rs 80 crore while Raymond Limited, IKF Home Finance, and Samunnati Financial participated with Rs 25 crore, Rs 25 crore, and Rs 20 crore, respectively. Founded by Souvik Sengupta and Aaditya Sharda in 2016, Infra.Market sells construction materials, infrastructure goods, and technical equipment. It is targeting the growing construction materials market, with a strong focus on the infrastructure sector. The company caters to both institutional customers (B2B) and retail outlets (D2R) in the construction materials sector. As per the company, it supplies across 16 states in India and also exports to markets such as Dubai, Singapore, Jordan, and Italy, among others. To date, Infra.Market has raised around $520 million across equity and debt. According to the startup intelligence data platform TheKredible, Tiger Global was the largest external stakeholder with 21.33% followed by Accel and Nexus Ventures which own 16.87% and 8.46%, respectively, before this round. While the company is yet to file its annual statements for FY24, Infra.Market’s gross revenue rose 89% to Rs 11,846 crore in FY23. Tiger global-backed firm’s profit slipped 17% to Rs 155 crore in the same period (FY23). Infra.Market’s competition includes OfBusiness, Moglix and Zetwerk, among others. OfBusiness recorded nearly Rs 20,000 crore in revenue and Rs 603 crore profit in FY24. Entrackr exclusively reported the firm’s financial numbers on July 8. Meanwhile, Zetwerk and Moglix are yet to report last fiscal year (FY24) numbers.

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