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D2C fashion brand MyDesignation raises 40 Cr in Series A round

EntrackrEntrackr · 22d ago
D2C fashion brand MyDesignation raises 40 Cr in Series A round
Medial

Direct-to-consumer (D2C) fashion brand MyDesignation has raised Rs 40 crore in a Series A funding round led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments. The Kerala-based startup had previously secured $1.25 million in a seed funding round in Feb. 2025. The proceeds will be deployed to expand its offline retail footprint through company-owned stores, strengthen the senior leadership team, and launch new product categories as it enters the next phase of growth. Co-founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation is focused on building a design-led, community-driven apparel business, offering a personalized shopping experience with a focus on culturally inspired and stylish casual wear. The brand reports strong repeat purchase rates and aims for further growth with plans to open eight stores over the next year.

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MyDesignation raises $1.25 Mn in seed round

EntrackrEntrackr · 10m ago
MyDesignation raises $1.25 Mn in seed round
Medial

Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand MyDesignation has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. According to MyDesignation, the capital will be utilized to enhance hiring, improve technology, expand offline presence, and enter new markets. Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation offers fashion and lifestyle products. The brand claims to have built a customer base of over 500,000 consumers, with a 35% monthly repeat rate, and aims to double this user base within the year. MyDesignation operates independently without relying on third-party platforms or marketplaces, allowing full control over the customer journey. The firm plans to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission. In the competitive D2C fashion space, MyDesignation faces competition from brands like NNNOW, Nicobar, and Yepme.

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation

EntrackrEntrackr · 11d ago
D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation
Medial

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation Omnichannel clothing brand Bonkers Corner raised Rs 95 crore ($10.5 million) in a Series A round led by India SME Investment Fund, with participation from Radhakrishna Ramnarain Pvt Ltd, Namita Thapar, and over 20 other investors. The board of Bad Brains Streetstyle Pvt Ltd, parent of Bonkers Corner, has allotted 3,12,644 Series A CCPS at an issue price of Rs 3,038 apiece to raise the aforementioned sum, according to its filing with the Registrar of Companies (RoC). Private equity firm India SME Investments led the round with Rs 64.5 crore (about $7.15 million), followed by Radhakrishna Ramnarain Pvt Ltd, which invested Rs 17.8 crore. Rajesh Raheja contributed Rs 3 crore. Meanwhile, Namita Thapar, a judge on Shark Tank India, participated with Rs 50 lakh through Thapar Vision LLP, completing her Rs 1.5 crore investment commitment made on the show. The remaining amount was contributed by over 20 other investors, including several angel investors. This appears to be the first major funding round for the D2C brand, and the funds have already been credited to the company’s bank account. As per Entrackr’s estimates, the company is currently valued at Rs 430 crore (nearly $48 million) on a post-money basis. Founded in 2020 by Shubham Gupta, Bonkers Corner is a streetwear-focused fashion brand that sells apparel for both men and women. Its product range includes oversized graphic T-shirts, gym wear, hoodies, sweatshirts, and co-ord sets. Following the allotment of this tranche, India SME Investments holds a 15% stake in the firm, while Radhakrishna Ramnarain Pvt Ltd owns 4.14%. Namita Thapar holds a minor 0.37%, while founder Sanjay Gupta, along with his wife Reena Gupta, retains 70.62% ownership in the company. For the fiscal year ended March 2025, the Mumbai-based company reported 23% year-on-year growth in operating revenue to Rs 123 crore. It also posted a profit of Rs 4.3 crore during the last fiscal year. Bonkers Corner operates in a competitive D2C fashion market, competing with brands such as Snitch, which raised $40 million last year, Rare Rabbit, which secured $6 million, and MyDesignation, which recently raised Rs 40 crore. Other rivals in the segment include Bewakoof and The Souled Store, among several other direct-to-consumer brands.

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz

EntrackrEntrackr · 9m ago
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Medial

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.

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