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D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation

EntrackrEntrackr · 5d ago
D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation
Medial

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation Omnichannel clothing brand Bonkers Corner raised Rs 95 crore ($10.5 million) in a Series A round led by India SME Investment Fund, with participation from Radhakrishna Ramnarain Pvt Ltd, Namita Thapar, and over 20 other investors. The board of Bad Brains Streetstyle Pvt Ltd, parent of Bonkers Corner, has allotted 3,12,644 Series A CCPS at an issue price of Rs 3,038 apiece to raise the aforementioned sum, according to its filing with the Registrar of Companies (RoC). Private equity firm India SME Investments led the round with Rs 64.5 crore (about $7.15 million), followed by Radhakrishna Ramnarain Pvt Ltd, which invested Rs 17.8 crore. Rajesh Raheja contributed Rs 3 crore. Meanwhile, Namita Thapar, a judge on Shark Tank India, participated with Rs 50 lakh through Thapar Vision LLP, completing her Rs 1.5 crore investment commitment made on the show. The remaining amount was contributed by over 20 other investors, including several angel investors. This appears to be the first major funding round for the D2C brand, and the funds have already been credited to the company’s bank account. As per Entrackr’s estimates, the company is currently valued at Rs 430 crore (nearly $48 million) on a post-money basis. Founded in 2020 by Shubham Gupta, Bonkers Corner is a streetwear-focused fashion brand that sells apparel for both men and women. Its product range includes oversized graphic T-shirts, gym wear, hoodies, sweatshirts, and co-ord sets. Following the allotment of this tranche, India SME Investments holds a 15% stake in the firm, while Radhakrishna Ramnarain Pvt Ltd owns 4.14%. Namita Thapar holds a minor 0.37%, while founder Sanjay Gupta, along with his wife Reena Gupta, retains 70.62% ownership in the company. For the fiscal year ended March 2025, the Mumbai-based company reported 23% year-on-year growth in operating revenue to Rs 123 crore. It also posted a profit of Rs 4.3 crore during the last fiscal year. Bonkers Corner operates in a competitive D2C fashion market, competing with brands such as Snitch, which raised $40 million last year, Rare Rabbit, which secured $6 million, and MyDesignation, which recently raised Rs 40 crore. Other rivals in the segment include Bewakoof and The Souled Store, among several other direct-to-consumer brands.

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Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital

EntrackrEntrackr · 7m ago
Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital
Medial

Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital Mumbai-based quick commerce fashion platform KNOT has raised $3 million in a pre-Series A round led by Kae Capital with participation from Sparrow Capital, Boundless Ventures LLP, and founders of SNITCH, The Souled Store, and Bonkers Corner. Existing investors WEH Ventures, All In Capital, and Kumar Saurabh (Aukera Jewellery) also backed the round. The new funding will fuel product development, expansion beyond Mumbai, and deepen brand partnerships. Founded in 2025 by Archit Nanda and Rachit Bansal, KNOT is reimagining online fashion delivery with its 60-minute delivery model and Try ‘n Buy experience in Mumbai. The idea was born after the duo pivoted from their earlier venture Slick, spotting a major gap in how Gen Z and millennials discover and shop for fashion. KNOT currently claims to have partnered with over 70 fashion brands, fulfilling thousands of orders monthly. Its standout features include AI-based virtual try-ons, doorstep trials with instant returns, and influencer-led discovery. In the same space, ZILO secured $4.5 million in seed funding led by Info Edge Ventures and Chiratae Ventures, last month. Fashion delivery startup Slikk also secured $10 million in funding. Myntra, which launched rapid apparel delivery in December 2024, has now extended the service to additional cities.

MyDesignation raises $1.25 Mn in seed round

EntrackrEntrackr · 10m ago
MyDesignation raises $1.25 Mn in seed round
Medial

Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand MyDesignation has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. According to MyDesignation, the capital will be utilized to enhance hiring, improve technology, expand offline presence, and enter new markets. Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation offers fashion and lifestyle products. The brand claims to have built a customer base of over 500,000 consumers, with a 35% monthly repeat rate, and aims to double this user base within the year. MyDesignation operates independently without relying on third-party platforms or marketplaces, allowing full control over the customer journey. The firm plans to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission. In the competitive D2C fashion space, MyDesignation faces competition from brands like NNNOW, Nicobar, and Yepme.

D2C luggage brand uppercase raises $9 Mn led by Accel

EntrackrEntrackr · 1y ago
D2C luggage brand uppercase raises $9 Mn led by Accel
Medial

D2C luggage brand Uppercase (Acefour Accessories) has raised $9 million in a Series B round led by venture capital firm Accel. As per uppercase, it has raised the new round at a post money valuation of $60 million. In 2022, the company had raised $7 million in apPre-Series A funding round led by Sixth Sense Ventures, with participation from Volrado Venture Partners. The funding will support business expansion, aiming to increase its customer base across India, uppercase said in a press release. Founded by Sudip Ghose, uppercase sells travel gear online and through 1,800 multi-brand stores across India. Its products are priced in the range of Rs 3,500-5,000. The Mumbai-based company aims to achieve its Rs 500 crore goal by adding 250 exclusive retail stores over the next three years. Earlier this year, luggage brand Mokobara raised $12 million in a Series B funding round led by Peak XV Partners. Besides Mokobara, uppercase also competes with Assembly, Nasher Miles and EUME. While Nasher miles raised $4 million in July, EUME bagged $1.7 million in June. As per startup data intelligence platform TheKredible, uppercase reported an operating revenue of Rs 10.65 crore in FY23 with Rs 21 crore loss. The company is targeting to more than double its revenue to Rs 150 crore by FY25, up from Rs 70 crore in FY24.

Marico acquires 60% stake in D2C nutrition startup Cosmix

EntrackrEntrackr · 1m ago
Marico acquires 60% stake in D2C nutrition startup Cosmix
Medial

Marico acquires 60% stake in D2C nutrition startup Cosmix Mumbai-based multinational consumer goods company Marico has acquired a 60% majority stake in Cosmix, a startup that sells plant-based protein supplements, at an equity valuation of Rs 375 crore. With this deal, Marico expands its D2C presence by adding another brand. The acquisition brings a protein-focused brand into Marico’s D2C portfolio. Founded in 2019, Cosmix operates as a digital-first nutrition brand with a focus on plant-based protein and wellness products. The startup sells primarily through its own website and online marketplaces. Cosmix has remained profitable since inception and reported revenue of around Rs 50 crore in FY25, compared to Rs 24 crore in FY24. According to the company, it has scaled to an ARR of Rs 100 crore. Marico has been actively acquiring and scaling D2C brands over the past few years. In 2017, it acquired men’s grooming brand Beardo. As per TheKredible, Beardo’s revenue crossed Rs 200 crore in FY25, while its profit increased 3.6 times on a year-on-year basis. Apart from Beardo, Marico’s D2C portfolio includes brands such as Plix, True Elements, and Just Herbs. The development follows a similar move in the FMCG sector, where Hindustan Unilever Limited (HUL) acquired homegrown skincare brand Minimalist last year at a pre-money valuation of Rs 2,955 crore.

D2C retail brand Nutrabay raises $5 Mn in Series A

EntrackrEntrackr · 1y ago
D2C retail brand Nutrabay raises $5 Mn in Series A
Medial

Direct-to-consumer retail brand Nutrabay has secured $5 million in Series A funding round led by RPSG Capital Ventures along with participation from Kotak Alternate Asset Managers Limited. This is the maiden institutional funding round for the Gurugram-based company. The proceeds will be used for the omni-channel expansion and ramp up new product innovation, Nutrabay said in a press release. Co-founded in 2017 by Sharad Jain, Shreyans Jain, And Divya Prakash Jain, Nutrabayoperates as a direct-to-consumer multi brand retail store housing over 100 brands along with its own private label products under the name of Nutrabay. The private label brand products are sold across its D2C website, all major eCommerce websites and offline supplement stores. According to market research, the Indian nutritional supplements market is expected to hit a valuation of $28.70 billion by 2032, at 10.7% CAGR growth. Nutrabay aims to build one large horizontal brand that spans across 3 pillar categories of sports nutrition, VMS and health food & drinks. The company says that it currently houses over 70 products and saw 80% growth in FY24 over FY23. It intends to add over 50 new products to the portfolio by the next financial year. As per startup data intelligence platform TheKredible, Nutrabay saw 4.66X revenue growth in its operating revenue to Rs 89.53 crore in FY23 from Rs 19.24 crore in FY22. Its losses increased to Rs 5.8 lakh in FY23 from a profit of Rs 32.41 lakh in FY22. Nutrabay competes with HealthKart, Optimum Nutrition, My Protein, and MuscleBlaze, among others in the category.

WROGN raises $9 Mn from Aditya Birla Digital Fashion

EntrackrEntrackr · 1y ago
WROGN raises $9 Mn from Aditya Birla Digital Fashion
Medial

Men’s apparel brand WROGN has raised approximately Rs 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), increasing ABDFVL’s stake in the D2C fashion brand from 17.10% to 32.84% on a fully diluted basis, as per a stock exchange filing. Earlier, in June this year, WROGN secured Rs 125 crore ($15 million) from TMRW House of Brands, an Aditya Birla Group company. This investment saw TMRW acquiring a 16% stake in WROGN, valuing the Bengaluru-based brand at around $105 million. Aditya Birla Group’s TMRW has now backed eight Indian fashion brands, including men’s casualwear brand The Indian Garage Co, casualwear Bewakoof, athleisure brand Nobero, children’s brand Nauti Nati, denim label Urbano, and casualwear brands JuneBerry and Veirdo. Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is a leading name in casual wear, offering a wide range of apparel, footwear, and accessories. Leveraging cricketer Virat Kohli’s influence, the brand has expanded its reach through exclusive brand outlets and partnerships with major e-commerce platforms. Since its inception, WROGN has raised approximately $90 million from investors like Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. In November 2020, Flipkart invested an undisclosed amount in WROGN’s Series F round. Flipkart is also an investor in Hrithik Roshan’s HRX, which competes with WROGN. WROGN’s revenue from operations dropped by 29.2% to Rs 243.75 crore in FY24, down from Rs 344.3 crore in FY23. Despite implementing cost-cutting measures, the Virat Kohli-backed brand saw its losses up by 28.2%, reaching Rs 56.76 crore compared to Rs 44.26 crore in FY23, primarily due to a sharp decline in sales. According to a recent report by TMRW X Bain & Company, the fashion and lifestyle sector is India’s second-largest consumer category, valued at $110 billion, with online sales accounting for around $11 billion, or 10% of the market.

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