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D2C Brand Piligrim Raises $9 Mn From Fireside, Others

Inc42 · 7m

Pilgrim, a direct-to-consumer (D2C) brand, plans to raise INR 75 Cr by issuing preference shares. Fireside Ventures and Vertex Ventures have already invested INR 25 Cr and INR 23 Cr respectively, while NSFO Ventures, Mirabilis Investment, and NABS Vriddhi have collectively invested INR 27 Cr. Pilgrim was founded by Anurag Kedia and Gagandeep Makker and offers various facecare, haircare, skincare products, and perfumes.