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Shapewear brand Underneat raises $6 Mn in pre-Series A led by Fireside Ventures

EntrackrEntrackr · 1m ago
Shapewear brand Underneat raises $6 Mn in pre-Series A led by Fireside Ventures
Medial

Shapewear brand Underneat has raised $6 million in a pre-Series A funding round led by Fireside Ventures, with participation from its existing investor Ghazal Alagh, co-founder of Honasa Consumer. The Gurugram-based startup had previously raised $2.51 million in a seed funding round from Fireside Ventures and others. The fresh capital will be deployed toward scaling operations and strengthening distribution channels across Indian cities, Underneat said in a press release. Co-founded in April 2025 by Kusha Kapila and Vimarsh Razdan, Underneat is a mass-premium innerwear brand offering high-quality, affordable solutions designed for the Indian woman’s body. With a product range spanning shapewear, innerwear, and accessories, the brand aims to combine style, comfort, and accessibility to redefine confidence wear in India. According to market research, India’s women’s innerwear market, currently valued at $5.06 billion, is projected to reach $9.57–12.0 billion by 2030–2033, growing at a CAGR of 8.4%–11.2%, driven by rising disposable incomes, increasing urbanisation, and e-commerce adoption. Since launch, Underneat says it has captured a meaningful share of India’s nascent shapewear category by offering quality products at accessible price points. The brand’s growth has been driven by strong product-market fit and direct consumer engagement across digital channels. It also claims to have crossed Rs 150 crore in ARR while remaining EBITDA positive.

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Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 9d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV

EntrackrEntrackr · 7m ago
Lab-grown diamond brand Aukera raises $15 Mn led by Peak XV
Medial

Lab-grown diamond jewellery brand Aukera has secured $15 million in its Series B funding led by Peak XV Partners. Existing investors Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital have also participated in the round. Earlier in August last year, Aukera had raised Rs 26.7 crore (approximately $3.2 million) in its Series A financing led by Fireside Ventures. Entrackr had exclusively reported the development. The proceeds will help Aukera grow its retail presence, improve its products, and strengthen its position in India’s fine jewellery market. Founded two years ago by Lisa Mukhedkar and Kumar Saurabh, Aukera has 13 stores in cities such as Bengaluru, Delhi NCR, and Hyderabad. The brand plans to enter more cities and aims to become a Rs 1,000 crore brand in the next five to seven years. Aukera focuses on selling high-quality, lab-grown diamonds set in fine jewellery. It targets women who want better designs and bigger diamonds without the high costs of mined stones. The Bengaluru-based firm competes with a clutch of firms including Fiona Diamonds, Limelight Lab Grown Diamonds, True Diamond, COLUXE, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures

EntrackrEntrackr · 10d ago
Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures
Medial

Gurugram-based clean-label snacking startup Troovy has raised $5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round. Earlier in May last year, Troovy raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures and others. The proceeds will be used to expand distribution across e-commerce, quick commerce, and D2C channels, launch new products across clean snacking categories, and scale the business toward the Rs 100 crore revenue mark over the next few years. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on clean, kid-friendly snacks aimed at families. It operates in categories such as chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives, and artificial additives. Over the past five months, Troovy claims to have recorded 5X growth, driven by repeat consumption and increasing adoption among urban families. The brand follows a product development process that includes multiple rounds of testing before commercial launches. Troovy currently sells its products through online marketplaces and its own website, with plans to deepen penetration across digital channels. The brand is also looking to expand its portfolio using ingredients such as millets, dals, grains, nuts, and vegetables.

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