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Daya Juwatkar
Founder at Mridakran...ย โขย 1d
LeโUdhaar (Bindaas De Udhaar) is a fintech infrastructure startup building repayment and trust rails for Indiaโs informal credit economy. This is not a lending app โ it sits behind lending. India doesnโt have a credit problem. It has a trust + repayment coordination problem. Most lending here happens outside banks: - Friends & family lending (~$200B) - MSMEs and suppliers running on credit cycles (~$300B+) - Rental and subscription businesses (~$50โ70B) - Founders and early investors giving private debt - Marketplaces operating on deferred payments Today this runs on WhatsApp screenshots, manual follow-ups, and social pressure. There is no neutral, system-level infrastructure. LeโUdhaar provides: - Digital agreements people actually use - Auto-debit on due dates - Follow-ups and reminders via DRT-certified recovery workflows (no โbhai paise kab degaโ moments) - Legal escalation if needed - Revolutionary micro-debits (USP) to enforce discipline without shocks - Stress-free, hassle-free lending, borrowing, and repayment infrastructure Current status - Fully working demo app - End-to-end flow live: lend โ agreement โ auto-debit โ follow-up โ recovery - v1 preparing for launch with early B2B embedding (โPay via LeโUdhaarโ, wallet float) Founder - Daya Juwatkar - Previously built and scaled a startup that received a Government of India (SISFS) grant - Raised external capital earlier - Infra-first, compliance-aware approach Investment - Raising first โน50L at ~โน10 Cr valuation - This is before a planned โน25 Cr pre-seed round - Minimum ticket size: โน10L - Structure: equity / structured equity + debt @ 36% pa Roadmap - v1: repayment + agreements + recovery infrastructure, wallet float - v1.5: B2B embedding (โPay via LeโUdhaarโ) - v2: multiple credit rails, AI-generated agreements, diversified revenue streams Demo app presentation, monetization phases, B2B integration plan, and fund utilisation details will be shared 1-1
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