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Daya Juwatkar
Founder at Mridakran... • 22d
Le’Udhaar (Bindaas De Udhaar) is a fintech infrastructure startup building repayment and trust rails for India’s informal credit economy. This is not a lending app — it sits behind lending. India doesn’t have a credit problem. It has a trust + repayment coordination problem. Most lending here happens outside banks: - Friends & family lending (~$200B) - MSMEs and suppliers running on credit cycles (~$300B+) - Rental and subscription businesses (~$50–70B) - Founders and early investors giving private debt - Marketplaces operating on deferred payments Today this runs on WhatsApp screenshots, manual follow-ups, and social pressure. There is no neutral, system-level infrastructure. Le’Udhaar provides: - Digital agreements people actually use - Auto-debit on due dates - Follow-ups and reminders via DRT-certified recovery workflows (no “bhai paise kab dega” moments) - Legal escalation if needed - Revolutionary micro-debits (USP) to enforce discipline without shocks - Stress-free, hassle-free lending, borrowing, and repayment infrastructure Current status - Fully working demo app - End-to-end flow live: lend → agreement → auto-debit → follow-up → recovery - v1 preparing for launch with early B2B embedding (“Pay via Le’Udhaar”, wallet float) Founder - Daya Juwatkar - Previously built and scaled a startup that received a Government of India (SISFS) grant - Raised external capital earlier - Infra-first, compliance-aware approach Investment - Raising first ₹50L at ~₹10 Cr valuation - This is before a planned ₹25 Cr pre-seed round - Minimum ticket size: ₹10L - Structure: equity / structured equity + debt @ 36% pa Roadmap - v1: repayment + agreements + recovery infrastructure, wallet float - v1.5: B2B embedding (“Pay via Le’Udhaar”) - v2: multiple credit rails, AI-generated agreements, diversified revenue streams Demo app presentation, monetization phases, B2B integration plan, and fund utilisation details will be shared 1-1
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