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Ujjal Saha

Believe in your selfย โ€ขย 20d

Day 1 / 100 Brand Strategy #1: Win a Niche Before You Chase Scale Most brands fail because they try to sell to everyone from day one. Strong brands do the oppositeโ€”they own one specific group first. Instead of a broad audience, choose a painfully clear niche. Not โ€œstreetwear lovers,โ€ but people with a shared problem, taste, or aspiration. Every brand also needs an enemy: overpriced labels, fake hype, boring design, or poor quality. If you donโ€™t define what you stand against, the market wonโ€™t remember you. Next, own one core emotionโ€”confidence, rebellion, belonging, or status. One emotion creates clarity; many create confusion. Design and communicate only for your niche, even if others donโ€™t fully get it. Thatโ€™s how loyalty forms. Win a niche first. Scale becomes easier later. #100Days100Brands100Strategies #BrandStrategy #BuildInPublic

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