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Abhishek Dwivedi
•

Karyarth • 2m

1. Startup Breakdown: Why the Labubu Doll Is a Hit And What Founders Can Learn from It The Product: Labubu isn’t just a doll, it’s an art collectible with personality, it taps into the designer toy market, blending art, emotion, and scarcity. 💡 Why It Works — The Success Ingredients: 1️⃣ Built Like a Character, Not Just a Product Backstory, attitude, vibe. People remember stories, not specs. 2️⃣ Scarcity Is Baked In Limited drops + mystery boxes = FOMO. Exclusivity becomes identity. 3️⃣ Community Is the Engine Fans don’t just buy, they hunt, share, trade, post. That’s organic growth at work. 4️⃣ Local Soul, Global Appeal From Asia to the world, design with emotion, scale with culture. 5️⃣ Niche First, Then Scale Smart It stayed artist-led. Pop Mart amplified it without dilution. 👉 Lesson: Build IP with heart. Obsession > reach. Community > campaigns. The Big Takeaway for Founders: Labubu is proof that: • Storytelling is strategy • Niche is powerful • Community is currency

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