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Mohammad Ali Shah

Co Founder & CEO at ... • 8m

Labubu: How a “Cursed” Toy Became a Billion-Dollar Lifestyle Trend Crazy, right? A monster-elf plush toy called Labubu—with toothy grin and big eyes—has sparked a global frenzy: Pop Mart made nearly $1.8 billion in 2024 from toys like this; over $400 million from Labubu alone Celebs like Rihanna, Dua Lipa, Lisa (BLACKPINK) turned it into a fashion accessory In India, collectors are paying ₹5k–₹15k+, even as street knockoffs sell for ₹200 each Obviously not just a kid’s toy—Labubu combines nostalgia, surprise (blind boxes), collectibles, and social media culture. What startup lesson can we learn here? Is surprise/unboxing the future of product engagement? Or is this a bubble? or Celebrity hype?

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Replies (4)

Anonymous 1

Hey I am on Medial • 8m

Looks like a devil child

1 Reply

Saloni Malik

Making brands look g... • 8m

tbh what even is labubu to begin with? I'm genuinely curious, a brand paid some celebs to post about their Ggoofy toys and the whole world went crazy for it? make it make sense?

1 Reply

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