Tech guy with a busi... • 17h
Have you heard of Kunal Shah’s Delta 4 principle? It says when something improves life so much that we never want to go back, its Delta is above 4 - and that makes it revolutionary. Think about how AI has changed our world. ChatGPT made learning interactive. AI diagnostics catch diseases early. Smart cars learn as they drive. These are moments where the difference is so big that the old way feels broken. Now compare that with small upgrades like photo filters or spam sorting. They help, sure, but they don’t change how we live. Their Delta is lower. That is what makes Delta 4 special. True progress isn’t just about adding technology. It’s about creating change so meaningful that the past feels impossible to return to.
Meta & Google Ads Sp... • 1m
Recently, I had a conversation with a founder who mentioned that they spend lots of money on advertising, however, people were not coming back. They asked: “What’s the catch?” I smiled softly and replied with one word: “Branding.” Marketing is as
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