Kunal Shah's Delta 4 Theory: Why Some Startups Win Big & Others Fail
Most people hate switching unless the new option is at least 4X better than what they already use.
That’s the core of Kunal Shah’s Delta 4 Theory—if your product isn’t a massive i
AI is eating up Goggle's market share.
-Google – 2 BILLION users
- ChatGPT – 57 MILLION users
-Grok – 4.5 MILLION users
- Perplexity AI – 2 MILLION users
The process of validating your start up idea:- Delta -4
Assume 1999
You are standing in the long queue with your father to get a train ticket
Now you time travel and jump in the year 2024
You see no people are getting in gueues to get a ticket in ra