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Vishu Bheda

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Medial • 4h

Kunal Shah's Delta 4 Theory: Why Some Startups Win Big & Others Fail Most people hate switching unless the new option is at least 4X better than what they already use. That’s the core of Kunal Shah’s Delta 4 Theory—if your product isn’t a massive improvement, people won’t bother. What Makes a Product Delta 4? • So good that once people try it, they never go back. • Something they love so much, they tell their friends about it. 4 Ways to Make a Delta 4 Product (With Simple Examples) • Save Time → Google vs. Books Google gives instant answers, while books take hours to search through. • Save Money → WhatsApp vs. SMS WhatsApp is free, while SMS used to cost money per text. • Make Life Easier → Swiggy vs. Calling Restaurants Ordering food in two taps vs. long, frustrating phone calls. • Boost Status → iPhone vs. Normal Phones iPhone users feel premium, while regular phones don’t carry the same status. Is Your Startup a Delta 4? Ask yourself: • Does it save a LOT of time? • Is it MUCH cheaper? • Is it SUPER easy to use? • Does it make people FEEL better? If not, you’re just another option—fix it before scaling! I share insights like this to help you build smarter, better startups. Follow Vishu Bheda for more!

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