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Want to know why most startups fail? The answer lies in the Valley of Value Creation. Here's what I learned about creating true value in business: • You must find the sweet spot between rare AND valuable • Building what YOU want isn't enough •
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“Oreo’s Dunk In the Dark ” WEIRD Marketing Strategy #12 On February 3, 2013 during Super Bowl XLVII a power outage occurred in the Mercedes-Benz Superdome in New Orleans.The power outage lasted for 45 minutes and when it was restored people turned
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