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Rishabh Nandwana

Transforming ideas i... • 1m

Want to know why most startups fail? The answer lies in the Valley of Value Creation. Here's what I learned about creating true value in business: • You must find the sweet spot between rare AND valuable • Building what YOU want isn't enough • Your product needs to solve problems others haven't figured out • Understanding customer desires is more important than following your passion • Being different from competitors isn't valuable unless customers care The brutal truth? Most founders get trapped by: • Solving their own problems • Misreading market needs • Ignoring existing solutions • Overestimating demand Remember: Success lies at the intersection of what's rare and what's valuable. Not one or the other. Both.

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