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What factors should be considered when designing a referral program? A quick insights from research paper - "I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring" by Authors Minzhe Xu, Zhihao Yu, and Yanping Tu

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Growing to 20k customers in a year takes smart strategy and relentless hustle. • Know Your Audience: Define your ICP—use Google Trends, Reddit, LinkedIn. • Pre-Launch Hype: Use waitlists, exclusive invites, and referral programs (like Dropbox). •

User acquisition cheat codes every Indian startup founder should know: If you’re building in India, especially for the consumer market, your user acquisition strategy needs to be built around distribution hacks, low CAC, and local behaviour. Paid

The Types of Marketing That Actually Matter Most marketing advice is a waste of time. They’ll throw buzzwords at you—growth hacking, viral marketing, omnichannel—but no one tells you what actually works. Here’s the breakdown: 1. Digital Marketing