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kapil Sah

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What factors should be considered when designing a referral program? A quick insights from research paper - "I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring" by Authors Minzhe Xu, Zhihao Yu, and Yanping Tu

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User acquisition cheat codes every Indian startup founder should know: If you’re building in India, especially for the consumer market, your user acquisition strategy needs to be built around distribution hacks, low CAC, and local behaviour. Paid