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In a rapidly changing digital 💲 economy, how can a small business 🚀 build long-term customer trust without relying heavily on paid 💵 advertising ⁉️

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

"India’s startup ecosystem is booming, but why do we still rely so heavily on foreign investments? Are we building businesses for India or just for global VCs? 🤔 Let’s discuss." #FinancialIndependence #IndiaStartups

“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j

Some days building a startup feels like riding a roller coaster... Yesterday, a customer threatened a return for a silly reason and today we got 3 new orders from abroad.... Curious: how do you deal with unreasonable returns without hurting customer

D2C brands in India spend 30–40% of revenue on customer acquisition Margins vanish fast when you're fighting for attention.

Tapzo, once an ambitious all-in-one app, failed from frequent pivots that eroded trust and an unclear value proposition; persistent negative cash flow and inability to raise follow-on funding; neglect of customer feedback and prioritizing fame over u

𝐂𝐚𝐬𝐡𝐢𝐟𝐲'𝐬 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐑𝐞-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 Cashify, an Indian re-commerce startup, excels by simplifying the sale of used electronics. Its success lies in removing clutter from people's lives, streamlining the resale process, and bui

10 reasons why new products fails 1.Inadequate market research 2.Launching too early or too late 3.An oversaturated market 4.lack of product market Fit 5.Pricing the product wrong 6.Underestimating the competition 7.Ignoring customer feedback 8.i

The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust