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Vansh Khandelwal

Full Stack Web Devel... • 2m

Pepper Tap, an Indian hyperlocal grocery startup, promised rapid doorstep delivery but failed because its product–market fit was weak, timing placed it against entrenched competitors, and it couldn’t scale fast enough. High customer-acquisition costs, poor retention, operational inefficiencies (supply‑chain and delivery delays) and muddled marketing/brand positioning eroded trust and finances. The case shows hyperlocal ventures must validate demand, prioritize repeat customers, optimize logistics with technology and inventory/route systems, and communicate a clear value proposition to build a sustainable business.

https://medium.com/@vansh.khandelwal06/e170c5d1753a

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Replies (1)

Muammar

Ok • 2m

Many people are inspired by the success stories of startups such as Google, Open AI, Amazon, etc., even though in this world, startup failures are very common. The stories of various startup failures should be informed to the wider media to minimize failures in the future.

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