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🔥 $137M bet to electrify India’s buses Deal The World Bank’s IFC is investing $37M in GreenCell Mobility and $100M in JBM Ecolife Mobility a combined $137M package to transform India’s urban transport. Numbers 🔋 4,000 electric buses to be deployed across 39 municipalities 👥 12,000 jobs created, with a strong focus on women’s participation 🌍 Coverage includes Maharashtra, Assam, Gujarat, Andhra Pradesh, Bihar, Madhya Pradesh, Puducherry & Delhi 🌱 Each e-bus expected to cut emissions and reduce India’s dependence on fossil fuels in high-density cities Angle This move is more than financing it’s about building trust in the ecosystem. IFC is introducing a Payment Security Mechanism (PSM) to shield operators from delayed payments by state transport bodies. This innovation reduces risk, attracts more private capital, and sets a replicable model for future e-mobility projects ⚡ Cleaner cities, inclusive employment, and bankable financing. India’s EV bus revolution is shifting gears
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🚍 Andhra Pradesh Stree Shakti Scheme – Free Bus Travel for Women 🚍 The Andhra Pradesh Government is set to roll out an empowering initiative called the Stree Shakti Scheme, starting 15th August 2025. This major step is part of the TDP-led governmen
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“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t
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Electrifying the Streets: Three-Wheelers Lead India’s EV Push * India’s three-wheeler segment is driving the EV transition like never before. * Over 60% of all three-wheelers sold in June were electric, up from 55.5% last year. * Two-wheelers aren’t
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