Bharat ki Bus • 8m
India's First Bus Operator: The Genesis of Organized Public Transport Public transport systems are integral to the functioning of modern societies, connecting people, places, and communities while supporting the economy. While railways have long been hailed as the backbone of India's transportation network, the humble bus has its own place of pride. The bus, with its capacity to reach places where trains cannot, has played an important role in shaping India’s transportation landscape. But where did it all begin? The first organized bus service in India, operated by Simpson & Company, was the starting point of a system that now serves millions daily. In this piece, we explore the inception, development, and significance of India's first bus operator.
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Namma yatri case study: Introduction: Namma Yatri is a public transport initiative launched by the Bangalore Metropolitan Transport Corporation (BMTC) in 2018 to improve transportation services in Bengaluru. Objective: The primary goal of Namma Yatri
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“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t
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