Back

India's First Bus Operator: The Genesis of Organized Public Transport Public transport systems are integral to the functioning of modern societies, connecting people, places, and communities while supporting the economy. While railways have long bee

The Evolution of Bus Transportation in India Bus transportation in India has undergone a remarkable transformation over the decades, reflecting the country's rapid development and changing needs. In the early days, post-independence, bus services pri

India's first bus service was introduced in 1905 by Simpson & Company, a motor vehicle company based in Chennai (then Madras). This service marked the beginning of organized bus transportation in India. The first route was between Thiruvalluvar Statu

Subject: Proposal to Revolutionize public Public Bus Transportation I hope this message finds you well. I am a student with a vision to transform public bus transportation in Kolkata and other cities across India. I am excited to present a groundbre

Evolution of Brands in India

My startup idea is influenced from the open top bus in foreign. Bringing that experience to the tier 1 and 2 cities in india including the Desi food of the respective city and coordinating route with the heritage and majestic views which give the loc

“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t

3 out of every 5 people wanted to drive a truck atleast once in their lifetime. A bus driving simulation game is topping the charts since months. Their marketing is mostly people making reels with the bus driver playlist and playing this game. You

Namma yatri case study: Introduction: Namma Yatri is a public transport initiative launched by the Bangalore Metropolitan Transport Corporation (BMTC) in 2018 to improve transportation services in Bengaluru. Objective: The primary goal of Namma Yatri