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Mehul Fanawala
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The Clueless Company • 21d
Most people think Client and Customer mean the same thing. Spoiler: they don’t. Here’s the simple difference. → A customer buys a product or service. It’s usually transactional. → A client engages in a deeper, ongoing relationship. It’s not just about buying, it’s about trust, advice, and long-term value. Think of it this way: 👉 Someone who signs up for a monthly subscription of your tool is a customer. 👉 Someone who hires a consultant or an agency to guide them over months (or years) is a client. Yet, in business conversations, people keep using these terms interchangeably. It’s not a big deal until it is, because the way you see someone shapes how you serve them. If you treat a client like a customer, you’ll only think short-term. If you treat a customer like a client, you’ll over-invest where it isn’t needed. Words matter. And in this case, they define the very nature of your business relationships. Curious to know from you: Do you often use these words interchangeably, or do you consciously differentiate between the two?
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