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I rarely sit through a full podcast. Most times, I drop off after 15–20 minutes. But this 2 hour 21 minute episode of *The Diary of a CEO* where Steven Bartlett hosted Codie A. Sanchez, Alex Hormozi, and Daniel Priestley? I couldn’t stop. Here’s why. They didn’t just talk about “hustle harder.” They broke down the *real games* entrepreneurs play, and the stories hit hard. Lesson 1: Choose your path wisely You can either: 1. Apprentice under a proven entrepreneur, learn their playbook, and ride their network. 2. Or start your own business, where the first venture isn’t about the industry, it’s about learning *how business works*. Both are valid. One is safer. The other builds scar tissue. Lesson 2: Test your idea with MOAT Margin. Operations. Advantage. TAM. If your score is below 20, run. Between 20–30, fix it. Above 30, you may just have something fundable. Lesson 3: Pricing is a mindset game One story stood out: A gym owner tripled prices. He lost a third of members… but doubled revenue and cut costs in half. Lesson 4: Wealth is active before it’s passive Forget the dream of “passive income” early on. The fastest way up is by increasing your active income, stacking skills, and building assets (content, systems, IP) that compound. Lesson 5: Attention is the new currency AI can automate entertainment. But education, proof, and raw authenticity? That’s where influence is built. As Alex said, “Proof beats promise every time.” The real takeaway? Business isn’t about grinding harder. It’s about learning which games to play, and with whom. If three people can make me sit through a 2-hour podcast without touching the skip button, you know the insights are worth keeping.