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Mehul Fanawala

ย โ€ขย 

The Clueless Companyย โ€ขย 3d

Some ads are justโ€ฆ background noise. You pass by them without a second glance. And then there are ads like this one. I was walking past, minding my own business, when I spotted this Roff billboard. I stopped. I read it. And before I knew it, I said out loud โ€” Damn, thatโ€™s clever. Why? Because it wasnโ€™t just an ad. It was a tiny story told in a single glance, the manโ€™s expression, the misplaced tile on his nose, the perfectly timed copy in Gujarati. Itโ€™s funny, relatable, and it lands instantly. If youโ€™ve ever tried (and failed) to fix a tile or seen a sloppy job, you instantly get the joke. Thatโ€™s what makes it powerful, itโ€™s not trying to sell to โ€œeveryone,โ€ itโ€™s speaking directly to you. We see thousands of billboards in a lifetime. Only a handful make you pause, smile, and actually remember the brand the next day. Roff didnโ€™t just put up an ad, they put up a conversation starter. And in the cluttered world of advertising, thatโ€™s how you win.

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