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How to Craft a Pitch Deck That Actually Moves Investors In a world where VCs sift through dozens of decks in a sitting, your pitch needs to do more than just exist, it must stand out, stick, and sell. Here's how Hissa breaks it down and what every founder should keep front of mind: Why the Deck Still Matters You've got just about 15 minutes, or fewer to impress. A sloppy or overloaded deck won’t get you a second look. The right one? It can turn investors into believers. What Your Deck Must Include (and How Hissa Frames It): 1. Problem Define it clearly. Tap into a gut-level pain point, why does your startup exist? 2. Solution Make the fix feel inevitable. How does your product transform the problem into progress? 3. Market & Strategy Show the playground and how you’ll win it: - Market size - Audience - Your tactical expansion playbook 4. Team Quick spotlight: Who are you, why do you get this? Lead with capability, not CVs. 5. Business Model How do you make money? Be crystal clear with streams, pricing, and scale logic. 6. Traction It’s not bragging if it’s real. Showcase numbers, feedback, pilots, momentum builds trust. 7. Competition Own your space. Name your rivals, and why you’re different (and defensible). 8. Financials Revenue, expenses, projections. Be bold, but grounded. Show your runway map. 9. Ask What exactly do you need, and what will it unlock? Be specific. Presentation Tips That Matter: Visual Design: Use clean visuals, crisp fonts, and infographics. A glance should grab attention, not confuse. Conciseness: Keep it tight, no more than 12 slides. Each must add value. Clarity: Jargon is a slippery slope. Speak simply, and authentically. Authenticity: Transparency in wins and challenges builds trust. Don’t oversell, tell your story.