Things to Include in Your Business Plan That Will Create Comfort for You. Here are 5 must-haves you can’t skip: 1. Your Vision – Where’s your company headed? 2. Mission & Purpose – Why do you exist & who do you serve? 3. Ideal Client Profiles – Know your people. Who are they & what do they need? 4. Pathway to Profit – Your roadmap to revenue (and your kids’ playground dreams!) 5. Attraction & Sales – How will you attract & convert dream clients?
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