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INDIAN STARTUPS: A HOUSE OF CARDS? Reality Check for India’s Startup Dream: Despite the noise, the glossy pitches, and the endless unicorn celebrations — the ground truth is brutal: India’s startup scene doesn’t need more unicorns. It needs more

AIDA Framework Always Delivers ? Attention, Interest, Desire, Action – the AIDA framework. It's not just marketing jargon; it's human psychology in action. Here's why it's timeless: 1. Attention: We're Wired to Notice → Cuts through noise

Mark Zuckerberg once thought about deleting all your friends list… You know why? We’ve outgrown the old internet. Social Network isn’t broken because of features — It’s broken because of intent. Because what once felt magical — Finding old friends

You don’t need more mentors; you need builders in your circle. Many founders reach out to me for mentorship in exchange for equity. It sounds appealing, right? But the reality is- -Endless two-hour calls that lead to... nothing. -Discussions that

𝐃𝐨𝐧’𝐭 𝐥𝐞𝐭 𝐚 𝐛𝐚𝐫𝐠𝐚𝐢𝐧 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐝𝐞𝐚𝐥 𝐭𝐮𝐫𝐧 𝐢𝐧𝐭𝐨 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐢𝐬𝐚𝐬𝐭𝐞𝐫. You’re not alone. Sometimes the cheapest option ends up being the most expensive mistake. From endless bugs to missed deadlines, cut

Everyone’s leaving 😬 At every graduation ceremony, the announcements sound like this: – “She’s going to London.” – “He got into New York.” – “Stanford, Harvard, Yale…” No one says: – “I’m staying in India.” – “I’m building something for my own peo

we don't evaluate things in isolation-we judge value by comparison rather than by an absolute standard. Why Does This Happen? 1. Relativity Bias - We compare options rather than assessing their true worth. A 1000 pen might seem expensive, but if pl

Are you a founder in India leading a revenue-earning startup with proven traction, poised for exponential growth, and ready to scale with strategic VC funding? The right capital, coupled with the right expertise, is the true catalyst for transforming

🔥 Think AI is just another tech trend? Think again. In India's fast-evolving startup scene, distribution beats product, focus trumps speed, and outcome ownership outshines technical jargon. In our latest breakdown, we reveal 8 powerful AI-driven sh

Nothing HURTS more than a canceled plans. That’s why I built FIND OUT. One day, my friends and I planned to hang out. Everyone was excited, the mood was perfect—but, and this is a big but—we had no idea where to go. Endless scrolling, mixed opinions