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Of course it's not easy. I'd agree with that. and so is every step in a business.. Nothing's easy my friend. Capital infusion into the company is a big barrier to any startup. Either through the pocket (trust on thyself) or from friends & family ( trust on the founder) or Kickstarter campaign (trust from product or service users/end consumers) or loan (trust from the banks) . When somebody can't pass a trust test from so many , it's hard to win the trust of a random investor. I'm not demotivating anyone. My intention in the post is very clear, idea by itself can't create a trust . There should be something tangible which allows a comfort for an investor to give his money. I was acting bluntly for a reason on this platform because I see hundreds of posts just saying , I've an idea and looking for someone to invest money . It's outrageous to even think or splurt it out on a platform like that. People who has no idea of capital management , forget capital management , those who don't know basics of managing money in a business are pouring their imaginary ideas and think this like a shark tank , telling I can give x% of my imaginary company for so&so amount of capital. And some people going anonymous do the gaslighting like "Investors want everything on a platter before they give money". Like I always say, no founder is obliged to take investors money and no investor is obliged to give money to a founder. It should be a symbiotic relation back by trust & conviction on the future prospects of a business. Period