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The Magic of “Not Yet”: Embrace the Journey Sometimes, when you feel like saying, “I can’t do it,” remember to add *one* little word: **yet**. It transforms your mindset from limitation to possibility. Every skill, no matter how challenging, is a st

It wasn’t the audience. It wasn’t the algorithm. It was the content. A D2C brand came to us thinking their targeting was broken. Their Meta ads weren’t converting — CPMs were up, clicks were down, sales were flat. Their solution? Increase budget. Ou

I have an hypothesis. Soon there will be a rise of "daily services". Already seeing it with food delivery (Zomato Everyday and Swiggy Daily) and will soon come to ride-hailing(😉) and quick commerce. This will not replace on-demand but will compleme

🙏 Sorry for the silence. Hey folks, just wanted to say a big sorry if I’ve missed your DMs or been slow to reply lately. The past few weeks have been... a lot. Between long nights, endless coffee, and trying to make something truly valuable for f

247K views. But not because of luck And definitely not because of “just boosting a reel.” Most creators blame the algorithm. But here's the truth 👇 ❌ What most people ignore: 🔻 No hook in the first 3 seconds 🔻 Slow intros that kill retention 🔻

🚨 When Should You Pivot Your Startup? The signs are usually there. The question is are you paying attention? 👀 At some point, every founder faces a tough call: stick to the plan or pivot the model. If you’re seeing any of these signs, it might be

instagram uses a strategy similar to a random walk to keep users engaged. in a random walk, each step is unpredictable, and instagram taps into that by constantly serving new content. as you scroll through your feed, there is no endpoint just an endl

Should you buy a domain for your startup? Answer is not soon Buying a domain might feel like you’re making progress, but unless your product is validated or you have something substantial to show, it’s often not strategic. What you need first is pr

🪪 Ever reached the office and realized… your I-card is still at home? Now you're stuck at the gate, marked MIS, or worse — salary cut! 😣 We’ve all been there. And that one small forgetfulness ends up ruining your day. That’s exactly why we’re bui

Hey folks! We’re building a cowork space (called SILENCE) for a select audience - Founders (who’ve left their jobs and are now who’re BUILDING by themselves or with tiny teams). We’re doing a 5 day free trial to begin with and are looking for 5-6