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Aishwarya Mondal

Helping D2C Brands D... • 15h

It wasn’t the audience. It wasn’t the algorithm. It was the content. A D2C brand came to us thinking their targeting was broken. Their Meta ads weren’t converting — CPMs were up, clicks were down, sales were flat. Their solution? Increase budget. Our suggestion? Don’t. We reworked the UGC creative: → Sharpened the hook → Rewrote the angle → Reframed the product through performance storytelling Same product. Same audience. Completely different outcome. Result - The ROAS doubled across campaigns - CTR up by 43% - CPMs dropped, conversions jumped — without changing audience targeting once - The brand made profit again in a long time The truth? Most ad campaigns don’t fail in the delivery. They fail in the first 3 seconds of the scroll. This is why we treat creative like infrastructure. Built to attract, convert, and repeat. If you’re still testing lookalikes and ignoring the creative, you’re optimizing for the wrong variable. ⸻ Let the algorithm do its job. Make sure your content is worth being delivered.

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