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Poosarla Sai Karthik
Tech guy with a busi... • 2m
instagram uses a strategy similar to a random walk to keep users engaged. in a random walk, each step is unpredictable, and instagram taps into that by constantly serving new content. as you scroll through your feed, there is no endpoint just an endless stream of content tailored to your preferences. the algorithm learns from your interactions, adapting in real time to keep you interested. you never know what you will come across next, which sparks curiosity and encourages you to keep scrolling. whether it is a post or a video, there is always something new just a swipe away. this approach creates an experience with no clear finish line. as soon as you are done with one piece of content, there is always more waiting. it is this endless loop that keeps people on the platform, spending more time than they planned, without actively deciding when to stop.
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