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How To Use Google Business Profile to Bring Shoppers to Your Store Your Google Business Profile (GBP) is one of the easiest and most effective tools to drive foot traffic. Here’s how to make it work for you: 1. Claim & Verify Your Profile Head to google.com/business and make sure your name, address, and phone number match your website and socials. 2. Keep Info Accurate Update hours, business category (e.g., “Jewelry Store”), and add features like “in-store shopping” or “woman-owned.” 3. Add Quality Photos Upload images of your storefront, displays, and top products. Visuals attract clicks and shoppers. 4. Use Google Posts Promote sales, events, or new arrivals with short posts that show up directly in your listing. 5. Collect & Respond to Reviews Ask happy customers to leave reviews, and reply to all feedback—especially the negative ones. 6. Enable Messaging Let potential customers reach out with questions. It builds trust and encourages visits. 7. List Your Products/Services Showcase what you sell, add descriptions, and link to your site if possible. 8. Check Insights Use analytics to see how people are finding your business and what actions they take.
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How Digital Marketing Turns Walk-in Shoppers Into Online Followers (and Vice Versa) In today’s retail world, the line between physical and digital shopping is fading. Smart businesses use digital marketing to connect in-store shoppers with their onli
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