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Nihal Shrivastav

Hey I am on Medial • 8d

"Copying a business idea today isn’t just hard — it’s nearly impossible. Everyone talks about innovation, but when it’s time to buy, people still choose the same old trusted brands. Take shaving blades. Ask any middle-class consumer, and 80% will say Gillette. Not because it’s the only option, but because at that price and quality, they feel they don’t have a better one. This isn’t just about razors. There are so many product categories where consumers are ready for something new — but most entrepreneurs step back when they see a big player already there. The truth is, you don’t always need a brand-new idea. Rebuilding something old with fresh design, better pricing, or sharper storytelling can disrupt the market. Yes, giants will try to bury you. But if your product truly solves a problem and connects emotionally — you won’t just survive. You might become the next giant. So do we really need new ideas — or just a new perspective on old ones?

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