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Vivek Joshi

Director & CEO @ Exc... • 25d

"me too" products fail! Differentiate 1. Unbundle & Rebundle: Don't just improve; deconstruct existing solutions and reconstruct them in fundamentally superior ways. Focus on entire workflows, not just features. 2. Invisible Problem Solver: Address pain points users don't even articulate. Through deep observation, identify subconscious frustrations and manual workarounds. Offer predictive value, like health tech predicting illness days in advance. 3. Experience Architect: Design for delight, not just function. Map emotional journeys, not just user flows. Focus on micro-interactions that empower users, like a fintech app gamifying savings with positive affirmations. 4. Ecosystem Weaver: Integrate seamlessly. Partner strategically and adopt an API-first mentality to connect with complementary services. 5. Hyper-Niche Innovator: Dominate a micro-segment. Instead of broad appeal, specialize deeply. Build tailored solutions for specific groups, like an AI legal tool for patent lawyers.

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