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Vishu Bheda

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Medial • 22d

𝗔𝗜 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗰𝗮𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗼𝗹𝗱 𝗦𝗮𝗮𝗦 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹. Why? Because AI costs aren’t fixed. Things like: GPU time API calls Token processing Video rendering ...all get more expensive as users do more. So if you charge a flat monthly fee, one power user can eat up your profits. That’s why smart AI startups now use: 𝐏𝐞𝐫-𝐮𝐬𝐞𝐫 + 𝐔𝐬𝐚𝐠𝐞-𝐛𝐚𝐬𝐞𝐝 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 Basically: Charge something to get in the door (per user) Then charge more based on actual usage 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀: OpenAI → per 1,000 tokens ElevenLabs → per character Runway ML → per video minute + resolution Replicate → based on GPU time Midjourney, Grok, Anthropic → credits or time • Feels fair to users — they pay for what they actually use • Founders don’t lose money on heavy users • Revenue scales naturally with demand Bottom line? 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗦𝗮𝗮𝗦. 𝗗𝗼𝗻’𝘁 𝘁𝗿𝗲𝗮𝘁 𝗶𝘁 𝗹𝗶𝗸𝗲 𝗦𝗮𝗮𝗦. It needs its own smart business model.

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