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Samarth Awati

Crafting invisible s...ย โ€ขย 3m

Signals, Not Stories! Over the past few months, Iโ€™ve spoken to over 100 MSMEs across India โ€” manufacturers, distributors, exporters, traders, local brands, and even a few that donโ€™t exist on paper. I didnโ€™t go in with a pitch. I went in with a question: What does financial gravity feel like at the edge of the system? What I found wasnโ€™t obvious. These businesses werenโ€™t broken. They were resilient. They werenโ€™t unbanked. They were misread. They werenโ€™t underserved. They were oversimplified. I stopped asking what they needed and started watching what they did: โ€“ Why money moves faster outside of platforms than within them โ€“ Why cash flows rarely align with growth cycles โ€“ Why informal systems still outperform formal ones in trust and speed โ€“ Why their โ€œdataโ€ is everywhere โ€” but never where decisions happen Over time, a few patterns began to emerge: โ€ข Most friction is not a product problem. Itโ€™s a protocol mismatch. โ€ข Commerce doesnโ€™t just generate revenue โ€” it emits credit signa

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