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Samarth Awati
Crafting invisible s...ย โขย 25d
Signals, Not Stories! Over the past few months, Iโve spoken to over 100 MSMEs across India โ manufacturers, distributors, exporters, traders, local brands, and even a few that donโt exist on paper. I didnโt go in with a pitch. I went in with a question: What does financial gravity feel like at the edge of the system? What I found wasnโt obvious. These businesses werenโt broken. They were resilient. They werenโt unbanked. They were misread. They werenโt underserved. They were oversimplified. I stopped asking what they needed and started watching what they did: โ Why money moves faster outside of platforms than within them โ Why cash flows rarely align with growth cycles โ Why informal systems still outperform formal ones in trust and speed โ Why their โdataโ is everywhere โ but never where decisions happen Over time, a few patterns began to emerge: โข Most friction is not a product problem. Itโs a protocol mismatch. โข Commerce doesnโt just generate revenue โ it emits credit signa
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