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Samarth Awati
Crafting invisible s... • 2d
Signals, Not Stories! Over the past few months, I’ve spoken to over 100 MSMEs across India — manufacturers, distributors, exporters, traders, local brands, and even a few that don’t exist on paper. I didn’t go in with a pitch. I went in with a question: What does financial gravity feel like at the edge of the system? What I found wasn’t obvious. These businesses weren’t broken. They were resilient. They weren’t unbanked. They were misread. They weren’t underserved. They were oversimplified. I stopped asking what they needed and started watching what they did: – Why money moves faster outside of platforms than within them – Why cash flows rarely align with growth cycles – Why informal systems still outperform formal ones in trust and speed – Why their “data” is everywhere — but never where decisions happen Over time, a few patterns began to emerge: • Most friction is not a product problem. It’s a protocol mismatch. • Commerce doesn’t just generate revenue — it emits credit signa
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